Language is essential to communications, but it seems that some people still underestimate the...
A once-held, later debunked belief in the Western world is that, in traditional Chinese, the word...
Yes, they’re the Dean. Yes, they are the head of the school. But no, they shouldn’t be your only...
Although 18 percent of journalists say their relationships with PR professionals have improved over...
How we cater to our insatiable appetite for instant information is constantly in flux, and...
When was the last time you sent out an email inviting a journalist to attend an on-campus event,...
Like Britain’s once ice-blanketed countryside, the state of the UK media landscape is always...
For those who don’t work in the field of communications, it is very easy to assume that public...
In the world of public relations, buzzwords can come and go faster than you can say "press release".
Entering into the world of communications, PR and media relations can be confusing for some. At...
In the fast-paced world of public relations, where the news agenda evolves rapidly, professionals...
5 reasons why you didn’t get quoted…
The bread and butter of any public relations strategy is media...
Working with journalists can be daunting, especially if you are in a new position or have not done...
Italy is well-known for many things; Pizza, pasta, and gelato in the culinary sense; da Vinci and...
Business desks are notoriously difficult to pitch to; they receive a high volume of pitches on a...
Unless you’ve been living under a rock you can’t have escaped talk of ChatGPT. You can’t browse any...
Have you ever considered hiring or working with a PR agency, but you’re not entirely sure of what...
Whether at a business school, university, start-up or multinational conglomerate, the men and women...
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s...
Public relations and sales are often two essential arms of an organisation; one directly drives up...
PR is, for the most part, a game of words. Sometimes, however, it’s necessary to crunch the numbers...
For top international business schools, understanding the media landscape in various corners of the...
While a press release can work great for the launch of a new school or interesting findings from a...
Ghost-writing involves writing an article or other piece of copy on behalf of somebody else who...
Press releases are a fantastic tool for PR professionals, they can get your brand’s messaging and...
Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of...
International media coverage is one of the goals which business school PR departments can target...
Effective PR is about generating those opportunities for fruitful publicity; the proof is always in...
Takeaways from Cision’s 2022 State of the Media Report
As the world continues on its new path of...
Social media is an effective tool. Not only can you engage instantly and directly with a large...
When it comes to planning your next PR campaign, you need to consider all aspects of your approach....
For many PR agencies, the instinct to run a firm that appeals to as many clients as possible...
Once upon a time, you may have heard a school of thought that PR and SEO were two different methods...
LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely...
When it comes to approaching PR, you should tailor your media approach based on the specific goals...
The role of the media relations team within business and higher education institutions is not an...
Would you hire a lawyer if they hadn’t passed their accreditation board exams? Would you consult...
When it comes to hiring a new agency to support your business school with external engagement, the...
Public relations, or PR, is all about the way organisations communicate with the public, promote...
On the surface, PR and advertising look like similar beasts, but they’re actually quite different....
Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of...
Faculty members who are comfortable and experienced at dealing with media relations are an...
“If I was down to my last dollar, I would spend it on PR,” as Bill Gates once said. When done...
Finding yourself a marketing communications agency that works for your institution will enable you...
News has travelled in one way or another throughout humanity, be that through word of mouth,...
Hiring a PR agency isn’t a decision you should make lightly. Communicating your organisation’s...
Media outreach is a part of many institutions’ strategies, describing a range of activities...
Research is important. Many universities and business schools describe themselves as ‘research-led’...