Education Blog

If you’re familiar with business schools you will know just how important accreditations are. Speak...

As the head of a business school or other higher education institution, a Dean is in a position of...

Institutions can highlight their successful partnerships through PR activity – and attract new ones...

There are more elements to the PR function than many people first think. My colleagues and I have...

When we talk about public relations, people usually think about it almost exclusively in an...

It’s no secret that the public relations industry has a challenge when it comes to communicating...

What are the results of PR efforts for universities?

If you are investing money in a service or...

Worthwhile investments must offer a return. Whether it is in a specific stock you have a hunch...

Financial news outlets attract some of the biggest readerships and are amongst some of the most...

Technology is a massive topic, in the last decade it has moved from the fringes to mainstream...

PR features in a lot of movies and TV shows, albeit in a dramatized and sometimes inaccurate way; ...

There’s an old saying: "Advertising is what you pay for, publicity is what you pray for” (Helen...

Our Prime Minister, (I can’t believe I’m saying this) Boris Johnson, has had a challenging few...

The media is constantly changing as a result of digitalisation. The internet has become the go-to...

You have finally written the perfect pitch; catchy headline, fascinating content, and sent it out...

Producing innovative and influential academic research is one of the best ways a business school...

The UK has a vast media landscape

With a population of over 66 million, and over 100 daily and 450...

The Republic of Ireland occupies 26 of the 32 counties which make up Ireland, Europe’s...

With a population of just over 329 million people, making it the third most populous country in the...

France is at the heart of Western Europe. Historically and culturally among the most important...

India is the second most populated country in the world. It has an astounding diversity of...

Business education conferences can be very productive, but they can be a stressful experience if...

Whether it’s for a short-term project or long-term support, are you considering hiring a PR agency?...

Its trendy at the moment to say the ‘press release is dead’. And while I would agree that the media...

You’re looking for a PR firm to help out with your international PR efforts and come across a firm...

Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a...

When sending a pitch to a journalist, what’s the first thing you need to check before hitting send?...

Hans Christian Andersen once famously said that ‘to travel is to live’.

And while my grandmother...

This last week has provided a lot of PR fails - which have been so awful, they have literally made...

So, you secured a fantastic media opportunity for your institution and it has just resulted in a...

Meeting deadlines is vital. It is not rocket science to see why this is such an important rule in...

Social media platform Twitter boasts over 330 million global users, and has quickly become the go...

The media and its approach to news has changed, it’s not enough to churn out a press release and...

Now that I’ve entered the world of PR, I can see the lessons that some films can teach us about the...

Relationship building is key when it comes to gaining success in public relations – especially in...

Now is the time to make some professional resolutions which will make you a better, more productive...

From the Daily Mirror to the Wall Street Journal, pretty much every widely-read newspaper uses...

Avoiding disaster, navigating networking, and pitching like a pro – what advice would our BlueSky...

Journalist’s jobs are becoming more and more time-pressed, with their inboxes increasingly flooded...

Business and politics have intertwined for thousands of years, to the point where they are almost...

Not all news is news.

And any PR professional doing their job properly knows that securing ...

You have to believe in it yourself before you can convince other people of the power of PR and to...

‘Fake news’ is a phrase that has unfortunately grown in popularity over the last four years thanks...

The art of writing catchy headlines is the difference between your article, or blog, reaching the...

There is no such thing as a smoothly run business. All companies and institutions will have their...

From how to improve online dating success – top tip: forget the anonymity feature – to how to...

There are various stakeholders within a target company with whom it might be appropriate to discuss...

“The press release is dying.”

Over a century ago Alvin Adams said: “Public relations are a key component of any operation in this...

Business Education is a mature market, and with so many programmes out there and relatively few...