Post pandemic, amidst widespread cuts across the university sector - especially in the UK, finding...
Quality content has never been a more valuable currency for business schools.
As the ‘professional’ social media platform, with around a billion members, LinkedIn has solidified...
Video content has boomed more than ever before, and it’s no surprise! It is an easy-to-digest...
In today’s digital age, traditional marketing strategies alone are no longer sufficient to capture...
To borrow a phrase from Bill Gates, “Content is King”. Content marketing and copywriting are...
Effective PR is about generating those opportunities for fruitful publicity; the proof is always in...
Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of...
When it comes to writing online content we know we face stiff competition.
In recent years Search Engine Optimisation (SEO) has become a term that we have all heard more and...
One of the first things you’re told when trying to create an online presence – whether for an...
According to HubSpot’s State of Marketing Report, 82% of marketers actively use content marketing...
Many people only know what PR is from Mad Men or Sex and the City and, even then, it is a vague and...
Having a winning PR strategy is vital to the broader success of any organisation, in any field,...
The early days of PR largely involved networking with journalists over the phone, face-to-face...
In the first episode of season two of the BlueSky Education Thinking Podcast, International BizEd...
As with any other service you purchase; you want to be able to measure if it has been worth the...
Truly understanding and being able to measure the impact of PR is key for anyone working in or...
There’s no doubt that the role of a PR and communications expert within a higher education...
Not long-ago PR and SEO were two different methods of engaging the public or stakeholders, but...
When looking for information on a university, or for a specific course to study, or even for how to...
If you’re familiar with business schools you will know just how important accreditations are. Speak...
Institutions can highlight their successful partnerships through PR activity – and attract new ones...
Business schools and universities are successful for a whole host of reasons – their longevity,...
You might not answer work calls or respond to emails after 5pm, but you are probably unable to...