The world of business education PR, as we all know, is fast-paced and quick-changing. A world where...
When aspiring students decide it’s time to apply to business school, many choose to seek out the...
I started my PR career in the summer of 2019 – just before the world of lockdowns, variants of...
Choosing a PR agency is a big decision for any institution – and one that should not be taken...
Artificial Intelligence is everywhere – it’s even prominent in our universities and business...
Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global...
TikTok and Instagram reels – buzzy, short-form content. That’s the first thing that comes to my...
Public relations (PR) can be key to an organisation’s success. It helps to shape public perception,...
As the digital world keeps evolving, business schools need smart social media strategies that go...
Post pandemic, amidst widespread cuts across the university sector - especially in the UK, finding...
It's 6pm on a Saturday night in Birmingham, firework smoke rolls across the Bournbrook playing...
Across the globe, business schools and universities are locked in fierce competition for the best...
One of the hardest parts of PR is knowing when to say no. Google ‘How to say no’ and you’re met...
The world’s best and brightest business schools all accept one core truth: institutions need PR.
As a business school or university, students are integral to the existence of your institution....
In a world awash with misinformation, where viral falsehoods can spread faster than the truth,...
In today’s evolving corporate landscape, diversity and inclusion (D&I) are not just checkboxes, but...
As an academic, cultivating an online presence offers essential opportunities for networking,...
“You know what the biggest problem with pushing all-things-AI is? Wrong direction.
Looking to unlock people's full potential? Here’s why investing in employee training is certainly...
If you were to ask a group of people, “What does business school PR involve?” you’d probably get...
When considering the best way to scale your communications efforts, a common question arises:...
Hashtags have long been a tool to group content and conversations around specific topics, allowing...
As the holiday season approaches, professors, students, and staff are looking forward to a...
Press releases can be one of the most effective communication tools. They’re a quick way to...
Quality content has never been a more valuable currency for business schools.
A PhD in Classics and English Literature might not look like the most natural point from which to...
The higher education sector exists in a permanent state of flux. Things are constantly changing....
One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written...
When forming a PR strategy, there can be a real temptation to bad-mouth your competitors. It stems...
Public relations is often all about improving and increasing the image of a brand or institution....
We’ve all been there: an exciting piece of research lands on our desk, having sparked a buzz in the...
Do you find yourself apprehensive about engaging with the media to secure press coverage?
As the academic year unfolds, business schools must navigate the constantly changing social media...
Do we all know what it’s like to, on occasion, perform to a level that is less than our best?
Once academic research has been done, it is important for that research to be exposed to people, to...
For business schools and universities, PR plays a critical role in shaping perceptions, enhancing...
Writing an academic research paper can take a few months to several years. But the work doesn’t...
From new products and services to fresh approaches to old problems, entrepreneurs are often the...
It’s often the same story every year. Business school rankings are released by notable, influential...
The pop girlies are having a moment this year. Sabrina Carpenter, Chappell Roan and Charli XCX can...
Building good relationships with journalists is a key part of working in public relations. It can...
As the ‘professional’ social media platform, with around a billion members, LinkedIn has solidified...
Business schools face the ongoing challenge of staying relevant and engaging to both current and...
Imagine you’re a journalist on a tight deadline. You might be working on a trend piece for a...
Showcasing the strengths and advantages of an MBA programme is crucial for institutions to present...
Video content has boomed more than ever before, and it’s no surprise! It is an easy-to-digest...
Rewind to 2017, in the aftermath of the Brexit vote, prominent Brexiteer Michael Gove famously said...
Regardless of ranking, prestige or the specialisms a business school might offer, there is little...