When aspiring students decide it’s time to apply to business school, many choose to seek out the...
“You know what the biggest problem with pushing all-things-AI is? Wrong direction.
It’s often the same story every year. Business school rankings are released by notable, influential...
Regardless of ranking, prestige or the specialisms a business school might offer, there is little...
It’s typical to make some form of resolution at the start of a new year – a commitment to ourselves...
If you’ve read our previous blogs on how to craft a compelling pitch or construct a powerful press...
When was the last time you sent out an email inviting a journalist to attend an on-campus event,...
5 reasons why you didn’t get quoted…
The bread and butter of any public relations strategy is media...
Higher education institutions often strive to set themselves apart from the crowd. For their...
If you’re working in business school or university communications you’d be forgiven for sighing...
The role of the media relations team within business and higher education institutions is not an...
My colleague Stephanie Mullins and I recently gave a webinar on how to why we must highlight the...
When it comes to writing online content we know we face stiff competition.
It may be counterintuitive, since we are a media relations company, to write a blog telling our...
One of the first things you’re told when trying to create an online presence – whether for an...
It’s natural to expect that, over the course of time, the ways in which a university or business...
(Here’s a hint: the answer is YES!)
When choosing where to study my own degree I didn’t just stick...
As Valentine’s Day wraps up, and love is in the air, it seems everyone is thinking about partnering...
“Let’s do some PR for this”…
A member of your faculty is hosting an event, or has published a book...
There’s no doubt that the role of a PR and communications expert within a higher education...
Are you wondering whether to engage in PR? Or, perhaps you’re considering reducing, or removing PR...
China is home to an estimated 1.3 Billion people, is the world’s second largest economy and has one...
Whether accompanying MBA students on international study trips, attending overseas recruitment...
When sending a pitch to a journalist, what’s the first thing you need to check before hitting send?...
Not all news is news.
And any PR professional doing their job properly knows that securing ...
Sometimes, no matter how much effort you put in, things just don’t work out. You might think your...
Business Education is a mature market, and with so many programmes out there and relatively few...
Patricia Rousseau is the Communications and PR Officer at the Vlerick Business School in Belgium....