Why employers should invest in employee training
Looking to unlock people's full potential? Here’s why investing in employee training is certainly something to consider from my perspective, having just completed my apprenticeship with a Distinction.
The power of newsjacking for universities and business schools
One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written news, is an expert opinion to add variety and back up the statements in the article. Has this person – or their PR support – jumped on the news agenda to get there?
Three ways to promote academic expertise in the media
If knowledge were a form of currency, business schools would be printing presses. These prestigious institutions produce hundreds if not thousands of research papers every year, most of which have the potential to significantly benefit societies around the world, covering topics as diverse as reducing tax evasion, environmental stewardship, ethical leadership, and much more.
“They didn't quote what I said! Why should I bother?”
5 reasons why you didn’t get quoted… The bread and butter of any public relations strategy is media engagement – securing opportunities to speak directly with journalists from a wide range of outlets, across your target audiences and geographies. Sharing your voice, your institution’s values, your expertise and successes with credible media gives you a greater platform to be seen and heard, as well as actively demonstrate your worth.
How to do media interviews when you don't know what to say
The media landscape is ever-changing, which is why it’s important to implement updated strategies that will keep you connected to your audience. One of the best ways to do so is through regular media interviews. Not only do they provide a platform to share your message, but they also help put a human connection to your institution, particularly if you’re the Dean or a key spokesperson.
Why should faculty be media trained? What does it involve?
We’ve all seen disastrous media interviews before. A politician, a business person, or even a sports person comes on to the TV and you can tell they are unprepared. They’ve not planned what they want to say, they are coming across as incompetent and unprofessional and they are saying ‘no comment’ to all of the difficult questions. It doesn’t look good for the spokesperson or the organisation.
