Three tips for academics to build presence online
As an academic, cultivating an online presence offers essential opportunities for networking, career advancement, and boosting the visibility of your research. For women and members of more marginal groups in academia, developing an online presence can also empower people by enabling community-building.
Why should professors build their personal brand in the media?
Chances are, at some point in your career, someone will Google you. While you can’t ever completely control what appears at the top of the search engine results page, you can help to shape what information is available about you online. This can be done by building a strong personal brand.
