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Public relations (PR) can be key to an organisation’s success. It helps to shape public perception, build credibility, and manage communications effectively. Whether you’re a PR professional, or a senior leader considering PR, here are six fundamental PR questions and answers to help you navigate this field.

Public relations is often all about improving and increasing the image of a brand or institution. It makes sense that a key part of the process is therefore measuring its success. Just like anything else you invest in, you want to make sure the service you get is worth it but, in the PR industry, is that easier said than done?

The news is such a significant part of everyone’s lives. Its purpose is to inform the public, so that they can know about important events, and make informed decisions about their lives. Someone who regularly keeps up with the news will widen their outlook and enrich their knowledge.

Home to over 650 million people, South East Asia is one of the most densely populated regions globally. It’s known for its beautiful coastline, diverse culture and fantastic cuisine, but it is also an emerging economic powerhouse.

Research is essential to society as it provides answer to questions of what, when, how and why. Without it, we wouldn’t have answers to key social, environmental, and economic issues that we have faced in the past, currently, and in the future.

Language is essential to communications, but it seems that some people still underestimate the power it has. Choosing the right words and crafting compelling messaging is key to success in PR and communications efforts both at home and in international markets.