Public relations (PR) can be key to an organisation’s success. It helps to shape public perception,...
Public relations is often all about improving and increasing the image of a brand or institution....
The news is such a significant part of everyone’s lives. Its purpose is to inform the public, so...
Home to over 650 million people, South East Asia is one of the most densely populated regions...
Research is essential to society as it provides answer to questions of what, when, how and why....
Language is essential to communications, but it seems that some people still underestimate the...
In today’s digital age, traditional marketing strategies alone are no longer sufficient to capture...
Here at BlueSky Education, our main goal is to not only get our clients a certain quantity of...
Press releases are a fantastic tool for PR professionals, they can get your brand’s messaging and...
When it comes to planning your next PR campaign, you need to consider all aspects of your approach....
Public relations, or PR, is all about the way organisations communicate with the public, promote...
Media outreach is a part of many institutions’ strategies, describing a range of activities...
Photos are a really important part of every media opportunity. There are very few articles, press...
The use of social media has grown rapidly over the last decade, and even more so in the past few...
In today’s multiplatform online world, maintaining a consistent marketing message and strong brand...
Many people only know what PR is from Mad Men or Sex and the City and, even then, it is a vague and...
Continuing with the theme of long term changes to business education in episode five of season two,...
Not long-ago PR and SEO were two different methods of engaging the public or stakeholders, but...
What is a Dean?
The duties of a dean vary slightly depending on the institution they’re from, but...
There are more elements to the PR function than many people first think. My colleagues and I have...
It’s important to know about the different roles within public relations. A few weeks ago, a...
During my time working in education PR, I’ve learnt how to best overcome the challenges involved in...
It was a throwback to the 1920s this year at the AMBA and BGA Excellence Awards and Gala Dinner....
As we enter a new decade, the political climate is arguably more turbulent than ever. The UK has...
Technology is a massive topic, in the last decade it has moved from the fringes to mainstream...
The media is constantly changing as a result of digitalisation. The internet has become the go-to...
Meeting deadlines is vital. It is not rocket science to see why this is such an important rule in...
The business education market is becoming increasingly crowded every year – with over 16,000...
The media and its approach to news has changed, it’s not enough to churn out a press release and...
Any PR and communications professional will agree that securing media interest and coverage for...
‘Fake news’ is a phrase that has unfortunately grown in popularity over the last four years thanks...
It’s hard to remember a time when Donald Trump was not dominating the daily news cycle, all he has...
Every PR professional welcomes the opportunity for networking, getting face-to-face with relevant...
When Poets and Quants first landed, many just thought that it was another business school website...