Measuring PR success
Public relations is often all about improving and increasing the image of a brand or institution. It makes sense that a key part of the process is therefore measuring its success. Just like anything else you invest in, you want to make sure the service you get is worth it but, in the PR industry, is that easier said than done?
Measuring the impact of PR
Truly understanding and being able to measure the impact of PR is key for anyone working in or around the communications space.
How to maximise your return on investment from PR
It’s no secret that the public relations industry has a challenge when it comes to communicating how it directly impacts the bottom-line. But what if you, the client, could maximise your return from the work your PR agency does for you?
What sort of university PR return on investment can I expect?
What are the results of PR efforts for universities? If you are investing money in a service or product, you will want to know whether the investment is worth the time and money. For example, if you’re investing a lot of money in a house, it will only be worth it if the house increases in value. The results of this type of investment is easy to see – an increase in value means it was a good investment.
How can you measure the business school PR return on investment?
Worthwhile investments must offer a return. Whether it is in a specific stock you have a hunch about, funding a business you like the idea of, or purchasing a property – you are always looking for results from that investment. But, in most of these, you are easily able to quantify whether your risk paid off, through stats and figures – did the stock you invested in go up? Did the company you invest in increase its value? Did the price of your house increase? Investing in public relations, however, can be a little more difficult to quantify in terms of return on investment.
Return on Investment: How to Measure the Real Value of PR
Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a client’s office with a stack of newspapers that they’ve been featured in since the beginning of your contract; no longer can the value of PR be realistically measured by how much the table shakes when you drop that stack of coverage. So, how can it be measured?
