The world of business education PR, as we all know, is fast-paced and quick-changing. A world where...
When aspiring students decide it’s time to apply to business school, many choose to seek out the...
I started my PR career in the summer of 2019 – just before the world of lockdowns, variants of...
Choosing a PR agency is a big decision for any institution – and one that should not be taken...
Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global...
Public relations (PR) can be key to an organisation’s success. It helps to shape public perception,...
Across the globe, business schools and universities are locked in fierce competition for the best...
One of the hardest parts of PR is knowing when to say no. Google ‘How to say no’ and you’re met...
The world’s best and brightest business schools all accept one core truth: institutions need PR.
As a business school or university, students are integral to the existence of your institution....
In a world awash with misinformation, where viral falsehoods can spread faster than the truth,...
As an academic, cultivating an online presence offers essential opportunities for networking,...
Looking to unlock people's full potential? Here’s why investing in employee training is certainly...
When considering the best way to scale your communications efforts, a common question arises:...
Press releases can be one of the most effective communication tools. They’re a quick way to...
Quality content has never been a more valuable currency for business schools.
When forming a PR strategy, there can be a real temptation to bad-mouth your competitors. It stems...
Public relations is often all about improving and increasing the image of a brand or institution....
Do you find yourself apprehensive about engaging with the media to secure press coverage?
Once academic research has been done, it is important for that research to be exposed to people, to...
For business schools and universities, PR plays a critical role in shaping perceptions, enhancing...
Writing an academic research paper can take a few months to several years. But the work doesn’t...
It’s often the same story every year. Business school rankings are released by notable, influential...
Building good relationships with journalists is a key part of working in public relations. It can...
Business schools face the ongoing challenge of staying relevant and engaging to both current and...
Imagine you’re a journalist on a tight deadline. You might be working on a trend piece for a...
Rewind to 2017, in the aftermath of the Brexit vote, prominent Brexiteer Michael Gove famously said...
The role of PR in supporting student recruitment efforts is well-documented. Few successful...
McKinsey’s ‘war for talent’ isn’t restricted to businesses anymore; it rages throughout the...
Academia and the media go hand in hand, and today business schools and universities are becoming...
Today, the world is always online. Increasingly, what matters is what happens online. When an event...
So, you’re hosting a webinar, summit or debate at your institution. And you want to make it a...
From multinational corporations to pop singers to business schools, no reputation is ever static. A...
Journalists are flooded with emails and pitches. With there being around six PRs to every...
Why you need to leverage alumni success
To attract star talent to your MBA programme, you need to...
The news is such a significant part of everyone’s lives. Its purpose is to inform the public, so...
If knowledge were a form of currency, business schools would be printing presses. These prestigious...
Diversity and inclusion within companies, business schools and in the media has become a much wider...
Home to over 650 million people, South East Asia is one of the most densely populated regions...
In the competitive market of European higher education, The Netherlands stands out as a key country...
It’s typical to make some form of resolution at the start of a new year – a commitment to ourselves...
Science press aims to provide coverage on current scientific research and findings which are often...
Securing media opportunities for faculty is one of a university or business school communications...
Beyond traditional elements of branding like logos, colours, and messaging, your online reputation...
As a university or business school looking to get your alumni, research and professors featured in...
If you’ve read our previous blogs on how to craft a compelling pitch or construct a powerful press...
Improving our relationship with the planet is vital as the lack of consideration for the natural...
Did you know that PR stunts can have real impact? Even for business schools and universities, a PR...
My journey with public relations started over 10 years ago. It’s now been over a decade since I...