Education Blog

Every year, universities and business schools produce thousands of pieces of research that have the...

In higher education, public relations often follows a familiar formula: identify an interesting...

If you spend any time on LinkedIn, you've probably met Greg at Monzo. He posts about working at the...

Whether you’re new to PR or you’re a seasoned PR professional, one thing remains clear.

Beyond its educational offering, producing research is up there as a business school’s key...

“But how can we attract your attention?”

The question was asked, with slight frustration, to a...

The 2026 State of Media report is here, and it’s a true goldmine to get a glimpse into the current...

FOMO (noun - informal): fear of not being included in something, such as an interesting or...

When a prospective student wants to know which European MBA has the strongest reputation, or which...

It’s easy to see the appeal of paid media. You pay a set amount, and in return you get a product:...

The communications industry is no stranger to transformation. In the past two decades alone, the...

Impact is one of the most overworked words in business education. Scroll through the marketing...

In a time where attention spans are shrinking, tuition fees are rising, and an ever-growing number...

It’s an indisputable fact that reputation matters.

When Timothée Chalamet appeared in a chaotic, semi-scripted Zoom call pitching deliberately absurd...

Universities and business schools are under more pressure than ever to increase their presence in...

There is a version of media relations strategy that treats geography as an afterthought. You...

Bridging academia and journalism

BlueSky Education is a specialist media and public relations...

Business schools are much more than programmes and teaching. They are hubs of innovation and are...

There was a time, not so long ago, when ESG appeared to be the reigning orthodoxy of corporate...

If 2025 proved anything, it is that education PR is not just judged by how well institutions...

As competition intensifies across the business education landscape, we’ve seen how institutions are...

The Dean of a business school is many things: An educator. An academic (usually). A leader.

In higher and business education, the institutions that thrive are those that have a truly ...

Often, I find that there is an obscurity around what a PR professional’s purpose is. Are they an...

Innovation is at the heart of every university and business school. It’s what drives research...

In the world of business and higher education, reputation is a precious asset. As pressure...

A Strategic Opportunity to Amplify Expertise

Starting a brilliant new academic position is a true...

If you’ve ever asked ChatGPT to recommend the best MBA programmes for entrepreneurship, the leading...

Accreditations and the bodies that award them play a vital role in maintaining and enhancing the...

Engaging with the media is difficult. And it feels as though it’s getting harder. But is this...

In today’s diverse global landscape, MBA programmes are not just competing against other business...

At BlueSky Education, we've always believed that the most powerful communications create genuine...

Walk through the corridors of any business school and you’ll find no shortage of interesting...

The world of business education PR, as we all know, is fast-paced and quick-changing. A world where...

When aspiring students decide it’s time to apply to business school, many choose to seek out the...

I started my PR career in the summer of 2019 – just before the world of lockdowns, variants of...

Choosing a PR agency is a big decision for any institution – and one that should not be taken...

Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global...

Hi Laurence,

Public relations (PR) can be key to an organisation’s success. It helps to shape public perception,...

Across the globe, business schools and universities are locked in fierce competition for the best...

One of the hardest parts of PR is knowing when to say no. Google ‘How to say no’ and you’re met...

The world’s best and brightest business schools all accept one core truth: institutions need PR.

As a business school or university, students are integral to the existence of your institution....

In a world awash with misinformation, where viral falsehoods can spread faster than the truth,...

As an academic, cultivating an online presence offers essential opportunities for networking,...

Looking to unlock people's full potential? Here’s why investing in employee training is certainly...

When considering the best way to scale your communications efforts, a common question arises:...

Press releases can be one of the most effective communication tools. They’re a quick way to...