As an academic, cultivating an online presence offers essential opportunities for networking,...
When forming a PR strategy, there can be a real temptation to bad-mouth your competitors. It stems...
Writing an academic research paper can take a few months to several years. But the work doesn’t...
McKinsey’s ‘war for talent’ isn’t restricted to businesses anymore; it rages throughout the...
If knowledge were a form of currency, business schools would be printing presses. These prestigious...
The best research communications specialists are, to all intents and purposes, bilingual. To do the...
Like Britain’s once ice-blanketed countryside, the state of the UK media landscape is always...
To borrow a phrase from Bill Gates, “Content is King”. Content marketing and copywriting are...
You would not wear the same clothes to visit Alaska and the Golden Coast, nor would you send the...
PR is, for the most part, a game of words. Sometimes, however, it’s necessary to crunch the numbers...
Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of...
Once upon a time, you may have heard a school of thought that PR and SEO were two different methods...
On the surface, PR and advertising look like similar beasts, but they’re actually quite different....
Faculty members who are comfortable and experienced at dealing with media relations are an...
“If I was down to my last dollar, I would spend it on PR,” as Bill Gates once said. When done...