Education Blog

Universities and business schools are under more pressure than ever to increase their presence in...

There is a version of media relations strategy that treats geography as an afterthought. You...

Louis Theroux’s interview style offers practical lessons for crisis communications in higher...

When you think of LinkedIn, “academia” isn’t always the first thing that comes to mind. However,...

To successfully promote your business school through PR, it’s often about the whole picture.

Bridging academia and journalism

BlueSky Education is a specialist media and public relations...

Business schools are much more than programmes and teaching. They are hubs of innovation and are...

There was a time, not so long ago, when ESG appeared to be the reigning orthodoxy of corporate...

If 2025 proved anything, it is that education PR is not just judged by how well institutions...

It’s true: rankings play an important part in shaping a university’s reputation. When weighing up...

When it comes to thought leadership in higher education, LinkedIn has become a key platform for...

In today’s media landscape, universities and business schools can come under scrutiny from multiple...

The Dean of a business school is many things: An educator. An academic (usually). A leader.

In higher and business education, the institutions that thrive are those that have a truly ...

Often, I find that there is an obscurity around what a PR professional’s purpose is. Are they an...

In the world of business and higher education, reputation is a precious asset. As pressure...

When you’ve spent months planning an event, whether it’s a major conference, a faculty seminar or a...

For universities and business schools, some of the most valuable press coverage you secure will be...

It is over-fashionable to declare the death of email, or simply to forget about it, when it is,...

Having to summarise years and years of work into one sentence can be frustrating, even painful. Yet...

A Strategic Opportunity to Amplify Expertise

Starting a brilliant new academic position is a true...

If you’ve ever asked ChatGPT to recommend the best MBA programmes for entrepreneurship, the leading...

Engaging with the media is difficult. And it feels as though it’s getting harder. But is this...

In today’s diverse global landscape, MBA programmes are not just competing against other business...

At BlueSky Education, we've always believed that the most powerful communications create genuine...

Walk through the corridors of any business school and you’ll find no shortage of interesting...

The world of business education PR, as we all know, is fast-paced and quick-changing. A world where...

When aspiring students decide it’s time to apply to business school, many choose to seek out the...

Artificial Intelligence is everywhere – it’s even prominent in our universities and business...

Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global...

TikTok and Instagram reels – buzzy, short-form content. That’s the first thing that comes to my...

As the digital world keeps evolving, business schools need smart social media strategies that go...

Across the globe, business schools and universities are locked in fierce competition for the best...

The world’s best and brightest business schools all accept one core truth: institutions need PR.

In today’s evolving corporate landscape, diversity and inclusion (D&I) are not just checkboxes, but...

As an academic, cultivating an online presence offers essential opportunities for networking,...

If you were to ask a group of people, “What does business school PR involve?” you’d probably get...

When considering the best way to scale your communications efforts, a common question arises:...

As the holiday season approaches, professors, students, and staff are looking forward to a...

Press releases can be one of the most effective communication tools. They’re a quick way to...

A PhD in Classics and English Literature might not look like the most natural point from which to...

One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written...

As the academic year unfolds, business schools must navigate the constantly changing social media...

Do we all know what it’s like to, on occasion, perform to a level that is less than our best?

Once academic research has been done, it is important for that research to be exposed to people, to...

For business schools and universities, PR plays a critical role in shaping perceptions, enhancing...

Writing an academic research paper can take a few months to several years. But the work doesn’t...

From new products and services to fresh approaches to old problems, entrepreneurs are often the...

The pop girlies are having a moment this year. Sabrina Carpenter, Chappell Roan and Charli XCX can...

As the ‘professional’ social media platform, with around a billion members, LinkedIn has solidified...