At BlueSky Education, we've always believed that the most powerful communications create genuine...
Walk through the corridors of any business school and you’ll find no shortage of interesting...
The world of business education PR, as we all know, is fast-paced and quick-changing. A world where...
When aspiring students decide it’s time to apply to business school, many choose to seek out the...
Artificial Intelligence is everywhere – it’s even prominent in our universities and business...
Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global...
TikTok and Instagram reels – buzzy, short-form content. That’s the first thing that comes to my...
As the digital world keeps evolving, business schools need smart social media strategies that go...
Across the globe, business schools and universities are locked in fierce competition for the best...
The world’s best and brightest business schools all accept one core truth: institutions need PR.
In today’s evolving corporate landscape, diversity and inclusion (D&I) are not just checkboxes, but...
As an academic, cultivating an online presence offers essential opportunities for networking,...
If you were to ask a group of people, “What does business school PR involve?” you’d probably get...
When considering the best way to scale your communications efforts, a common question arises:...
As the holiday season approaches, professors, students, and staff are looking forward to a...
Press releases can be one of the most effective communication tools. They’re a quick way to...
A PhD in Classics and English Literature might not look like the most natural point from which to...
One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written...
As the academic year unfolds, business schools must navigate the constantly changing social media...
Do we all know what it’s like to, on occasion, perform to a level that is less than our best?
Once academic research has been done, it is important for that research to be exposed to people, to...
For business schools and universities, PR plays a critical role in shaping perceptions, enhancing...
Writing an academic research paper can take a few months to several years. But the work doesn’t...
From new products and services to fresh approaches to old problems, entrepreneurs are often the...
The pop girlies are having a moment this year. Sabrina Carpenter, Chappell Roan and Charli XCX can...
As the ‘professional’ social media platform, with around a billion members, LinkedIn has solidified...
Business schools face the ongoing challenge of staying relevant and engaging to both current and...
Imagine you’re a journalist on a tight deadline. You might be working on a trend piece for a...
Regardless of ranking, prestige or the specialisms a business school might offer, there is little...
Academia and the media go hand in hand, and today business schools and universities are becoming...
From multinational corporations to pop singers to business schools, no reputation is ever static. A...
As universities and business schools around the world face an increasingly competitive recruitment...
Securing media opportunities for faculty is one of a university or business school communications...
Beyond traditional elements of branding like logos, colours, and messaging, your online reputation...
If you’ve read our previous blogs on how to craft a compelling pitch or construct a powerful press...
My journey with public relations started over 10 years ago. It’s now been over a decade since I...
A once-held, later debunked belief in the Western world is that, in traditional Chinese, the word...
Yes, they’re the Dean. Yes, they are the head of the school. But no, they shouldn’t be your only...
In today’s digital age, traditional marketing strategies alone are no longer sufficient to capture...
In the fast-paced world of public relations, where the news agenda evolves rapidly, professionals...
Some business schools that are world-renowned – whether that’s the likes of Harvard, Stanford or...
Higher education institutions often strive to set themselves apart from the crowd. For their...
Students are at the heart of every business school or university. They are the future leaders of...
International media coverage is one of the goals which business school PR departments can target...
For many PR agencies, the instinct to run a firm that appeals to as many clients as possible...
If you’re working in business school or university communications you’d be forgiven for sighing...
LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely...
When reporting back to your Dean or senior leaders, would you rather show them 20 individual pieces...
In Education PR, there are a number of different approaches you can take to boost the profile of...