TAG - international pr

Public relations (PR) can be key to an organisation’s success. It helps to shape public perception, build credibility, and manage communications effectively. Whether you’re a PR professional, or a senior leader considering PR, here are six fundamental PR questions and answers to help you navigate this field.

As a business school or university, students are integral to the existence of your institution. After all, what is a school without the individuals who want to learn?

Press releases can be one of the most effective communication tools. They’re a quick way to disseminate information widely to a targeted audience, and a well-written press release can demonstrate professionalism and credibility for your business school.

The higher education sector exists in a permanent state of flux. Things are constantly changing. Priorities. Curriculums. Offerings.

Regardless of ranking, prestige or the specialisms a business school might offer, there is little doubt that part of what makes a programme uniquely valuable is the cohort.

Home to over 650 million people, South East Asia is one of the most densely populated regions globally. It’s known for its beautiful coastline, diverse culture and fantastic cuisine, but it is also an emerging economic powerhouse.

In the competitive market of European higher education, The Netherlands stands out as a key country for universities and business schools seeking international visibility.

Language is essential to communications, but it seems that some people still underestimate the power it has. Choosing the right words and crafting compelling messaging is key to success in PR and communications efforts both at home and in international markets.

When was the last time you sent out an email inviting a journalist to attend an on-campus event, and received a positive response? Or sent out a release under embargo, only to receive silence in response?

Working with journalists can be daunting, especially if you are in a new position or have not done it before. However, journalists are also just normal people doing their job. Still, there are a couple of things you should consider when working with a journalist or setting up a meeting for another member of faculty. These “do’s and don’ts” are here to provide a guide for you when working with journalists.

Italy is well-known for many things; Pizza, pasta, and gelato in the culinary sense; da Vinci and Michelangelo for artists; Armani and Versace in the fashion world; or Lamborghini and Ferrari if you’re into cars.

Spain boasts a great deal: second largest country in Europe, third most UNESCO world heritage sites, one of the globe’s largest wine producers, to name just three. It is amongst the most visited countries in the world, and its citizens have an extraordinarily powerful nationality to travel with, able to visit 190 other countries visa free – more so than the US, France or the UK. Its colonial legacy in parts of Africa and Asia, but mostly in Latin America, has left Spanish as one of the most spoken languages in the world, second to none but English.

In an increasingly globalised world, international study is considered by many to be more desirable and important than ever. With over six million students choosing to take up their studies in a new or different country, access and the ability to study and build invaluable relationships with people from all over the world is right at students’ fingertips.

Maximising the success of any institution or organisation often depends on having a winning PR strategy. Being able to impact the way in which your target audience – whether that’s stakeholders, prospective clients, and target consumers - perceive your organisation is vital to ensuring long-term success. And this doesn’t only apply to fashion brands, tech companies, or fast-food restaurants; this also applies to business schools and universities.

“Let’s do some PR for this”… A member of your faculty is hosting an event, or has published a book perhaps, or a new programme has been launched by your institution, and the request comes in… “Let’s do some PR on this.”

You may have seen an interesting research study hit the headlines last week. Researchers from the University of Sussex released findings from a study into out-of-work hour e-mails, which suggested that banning staff from accessing their work emails outside office hours could actually do more harm than good to employee well-being. These findings, of course, featured heavily in the press, sparking huge debate not only in the comments section of the Daily Mail (what doesn’t?), but on social media and, I imagine, many workplaces – whether they be open-plan, virtual, remote or co-working.

One of Europe’s largest countries, Germany is located in north-central Europe and has a population of more than 80 million people. At its spiritual heart is the capital city of Berlin – just one of the draws which bring millions of visitors to the country each year. And it’s a country known for its people’s devotion to hard work, who place a high value on leisure, culture and a free press, and enjoy the benefits of life in a liberal democracy that has become ever more integrated with and central to a united Europe.

France is at the heart of Western Europe. Historically and culturally among the most important nations in the Western world, France has played a significant role in international affairs, with former colonies in every corner of the globe, and remains one of the world’s leading industrial powers. It’s home to around 66 million people that support the EU's second largest economy and enjoy reading some of the world’s most respected media publications.