Why Does Your Business School Need Competitor Analysis?
As the digital world keeps evolving, business schools need smart social media strategies that go beyond basic marketing. Our guide breaks down how to gather and use digital insights effectively, giving your institution a clear framework to stay ahead. In this article: Why Competitive Intelligence Matters Key Components of Effective Social Media Competitive Intelligence Content Strategy Analysis Platform-Specific Insights Technological Tools for Competitive Intelligence Why You Should Watch Platforms You're Not Actively Using Strategic Priorities for 2025 Transforming Insights into Strategy Key Takeaways
Why employers should invest in employee training
Looking to unlock people's full potential? Here’s why investing in employee training is certainly something to consider from my perspective, having just completed my apprenticeship with a Distinction.
What should business schools discontinue on social media this academic year, and what should they prioritise instead?
As the academic year unfolds, business schools must navigate the constantly changing social media landscape. It’s essential for these institutions to update their strategies to maximise impact and avoid outdated or ineffective methods. Here’s a look at what business schools should leave behind on social media this year and where they should focus their efforts instead…
30% of marketers who don’t use short-form video will start to this year - are you utilising video content?
Video content has boomed more than ever before, and it’s no surprise! It is an easy-to-digest format that often gives our eyes a break from the overwhelming amount of text we look at all day long.
Why connection on social with your students matters
Social media is central to the way in which young people engage with the world around us. It is essential for your institution to establish, of course, brand awareness and brand loyalty, but one that is of significant importance, is the connection with students. With so many people already active on social media platforms, you need to meet your prospective students, current students, and alumni where they are. An effective social media marketing strategy can be a great recruitment tool, a convenient way to quickly share announcements, an effective way to build a community, and so much more. The possibilities are endless!
How to support your Dean’s social media
While many business schools and universities are excelling with their institutional social media accounts, often the Dean or President focuses on this success, meaning their own individual social media can sometimes be forgotten. Yet, a Dean or a President utilising their social media can be incredibly important for visibility and connection to a wider community.
How to promote research on social media
As an academic at a university or business school, you may spend countless hours researching, analysing data, and writing papers. Is this effort only worthwhile if your work is promoted and distributed to the audience to who it is aimed at? I imagine you’d answer yes to this. Well, social media is an amazing way for academics to publicise their research, the media coverage it gets, and engage with people beyond their institutions and peers.
