Five ways that business schools can appeal to Gen Z
TikTok and Instagram reels – buzzy, short-form content. That’s the first thing that comes to my mind when I think about grabbing the attention of Generation Z, individuals born between 1997 and 2012. They are the generation following Millennials and preceding Generation Alpha, often described as the first digital native generation. But as we know, nothing is really that simple! So, what is it that business schools specifically can do to attract Gen Z to their programmes?
The power of newsjacking for universities and business schools
One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written news, is an expert opinion to add variety and back up the statements in the article. Has this person – or their PR support – jumped on the news agenda to get there?
How to win over more journalists
Building good relationships with journalists is a key part of working in public relations. It can help you to really build your earned media coverage, and can even make your day-to-day working life all the more pleasant. It doesn’t have to be hard or scary, but how do you do it?
Diversity and inclusion communications for business schools - and why it matters
Diversity and inclusion within companies, business schools and in the media has become a much wider discussion over recent years, and rightly so. More and more people are learning the importance of inclusion, and more action is being taken every day. Whilst there is still a long way to go, every step taken is a step closer to equity. Business schools are no strangers to this, with many schools championing themselves as leaders in diversity and inclusion. This is often seen through their communications efforts, but how exactly is it done and why is it so important?
Can universities pull off PR stunts?
Did you know that PR stunts can have real impact? Even for business schools and universities, a PR stunt can raise considerable awareness about the institution or an important individual. PR stunts can take many forms, but in order for them to work, originality is key.
Public relations vs media relations, aren’t they the same thing?
Entering into the world of communications, PR and media relations can be confusing for some. At first, you may wonder what the difference is between public relations and media relations? But overtime, you will begin to notice the unique factors that they each bring to the table.
