Artificial Intelligence is everywhere – it’s even prominent in our universities and business...
Millennials – those born between 1981 and 1996 – make up approximately 23 percent of the global...
TikTok and Instagram reels – buzzy, short-form content. That’s the first thing that comes to my...
Post pandemic, amidst widespread cuts across the university sector - especially in the UK, finding...
It's 6pm on a Saturday night in Birmingham, firework smoke rolls across the Bournbrook playing...
Across the globe, business schools and universities are locked in fierce competition for the best...
One of the hardest parts of PR is knowing when to say no. Google ‘How to say no’ and you’re met...
In today’s evolving corporate landscape, diversity and inclusion (D&I) are not just checkboxes, but...
As an academic, cultivating an online presence offers essential opportunities for networking,...
When considering the best way to scale your communications efforts, a common question arises:...
Press releases can be one of the most effective communication tools. They’re a quick way to...
A PhD in Classics and English Literature might not look like the most natural point from which to...
The higher education sector exists in a permanent state of flux. Things are constantly changing....
One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written...
We’ve all been there: an exciting piece of research lands on our desk, having sparked a buzz in the...
Once academic research has been done, it is important for that research to be exposed to people, to...
For business schools and universities, PR plays a critical role in shaping perceptions, enhancing...
Writing an academic research paper can take a few months to several years. But the work doesn’t...
From new products and services to fresh approaches to old problems, entrepreneurs are often the...
The pop girlies are having a moment this year. Sabrina Carpenter, Chappell Roan and Charli XCX can...
So, you’re hosting a webinar, summit or debate at your institution. And you want to make it a...
Social media is central to the way in which young people engage with the world around us. It is...
As universities and business schools around the world face an increasingly competitive recruitment...
Higher education institutions often strive to set themselves apart from the crowd. For their...
The concept of ‘word of mouth’ reviews has changed dramatically now that the internet and social...
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s...
Learning from your success is great – but learning from your mistakes? Even better.
Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of...
My colleague Stephanie Mullins and I recently gave a webinar on how to why we must highlight the...
On the surface, PR and advertising look like similar beasts, but they’re actually quite different....
In Education PR, there are a number of different approaches you can take to boost the profile of...
Industry 4.0: it’s a term that’s become pretty commonplace in recent years.
Today, master's degrees are surging in popularity, and the number of master's programmes on offer...
The competition to attract élite faculty has never been more intense.
(Here’s a hint: the answer is YES!)
When choosing where to study my own degree I didn’t just stick...
How do you successfully improve your online reputation? Well, the key is to listen to what your...
As Valentine’s Day wraps up, and love is in the air, it seems everyone is thinking about partnering...
The early days of PR largely involved networking with journalists over the phone, face-to-face...
As with any other service you purchase; you want to be able to measure if it has been worth the...
There’s no doubt that the role of a PR and communications expert within a higher education...
Millions of students from across the world go into higher education each year, but with each...
How many bars are there in town? Is the accommodation close enough to stumble out of bed at 8:50...
As the head of a business school or other higher education institution, a Dean is in a position of...
Covid-19 has proven to be a real test for higher education institutions. The industry has been...
One of the key aims of your institution is to attract students right? But how do you that...
As we enter a new decade, the political climate is arguably more turbulent than ever. The UK has...
What are the results of PR efforts for universities?
If you are investing money in a service or...
PR features in a lot of movies and TV shows, albeit in a dramatized and sometimes inaccurate way; ...
There’s an old saying: "Advertising is what you pay for, publicity is what you pray for” (Helen...