Why PR Will Keep Student Applications Rolling in Over the Holidays
As the holiday season approaches, professors, students, and staff are looking forward to a much-needed break after what has likely been a busy and challenging year. While the festive period is a time for relaxation and celebration, it is also an excellent opportunity for business schools to make a lasting impression on prospective students.
How can student-led start-ups boost your business school PR?
From new products and services to fresh approaches to old problems, entrepreneurs are often the force behind innovation and cultural change. Whether for good or bad, entrepreneurs like Mark Zuckerberg, Billy Ingram & Walter Anderson, Henry Ford, and Steve Jobs have had global cultural impacts.
Why show off the strengths and advantages of an MBA programme?
Showcasing the strengths and advantages of an MBA programme is crucial for institutions to present their best aspects to the world and potential students. Many stakeholders have an interest in the MBA being shined and shown off, such as current students, other institutions offering MBAs, board members, faculty, and alumni.
How to leverage alumni success stories for marketing MBA courses
Why you need to leverage alumni success To attract star talent to your MBA programme, you need to show why your MBA is the one to take; to demonstrate that it is dynamic, lively, relevant and, above all, fundamentally worthwhile.
How to boost applications to your EMBA using PR
Business schools around the world offer a vast selection of postgraduate courses, some of which are more commonly offered amongst institutions, such as Master in Management, Master in Finance, or MBA courses, as well as more specialised programmes, such as a Master of Management in Energy or a Master in Auditing. A postgraduate course offered at many different business schools is the Executive MBA (EMBA), a degree programme specifically designed for corporate executives and senior managers. With any business school programme, you will want to ensure there is a high enough number of applicants for your EMBA. This is where PR can be vital; business schools can use PR for a number of different reasons depending on the goals they have set out. One such goal is to increase applications and recruitment to a specific programme. Here are some ways in which PR can help your institution enhance its media presence and boost applications to your institution’s EMBA:
What is graduate management education? And how to use PR to promote it
In 1819, ESCP business school, as it’s now known today, was launched as a Ecole Spéciale de Commerce et d'Industrie, teaching students on key topics like entrepreneurship and business. This was the birth of graduate management education, and helped forge the pathways for other leading institutes in this area like Harvard, Wharton and Stanford – who have gone on to educate, hone and develop some of the world’s leading thinkers, politicians and CEOs.
Why storytelling is vital to Business School PR
Why we tell MBA stories to increase applications for Business Schools Storytelling is often considered vital for human survival. It’s how we have communicated since we were sat in caves – I think it is just as important now as it was then. And in the world of PR there often needs to be an emphasis on storytelling over selling.
A lesson in poetry with John Byrne
When Poets and Quants first landed, many just thought that it was another business school website that covered campus news, rankings and admissions for MBA hopefuls.
The wranglings of MBA rankings
The BusinessWeek MBA rankings came out last week to the usual hubbub about what they mean, how accurate they are and what their limitations may be. This year commentators were talking about how BusinessWeek had changed their methodology – and how this had led to some surprising results. Chief amongst these being Harvard’s relegation from second place two years ago to eighth this - the first time the venerable Cambridge institution had dropped out of the top five.
