Is it ever good PR to bad-mouth a competitor?
When forming a PR strategy, there can be a real temptation to bad-mouth your competitors. It stems from the mentality that there are a finite number of customers and resources, and that success is, therefore, a zero-sum game. Big corporations are often prime examples. Think of the public rivalries between brands like Coca-Cola and Pepsi, or Apple and Microsoft.
How to turn a crisis into media coverage
A once-held, later debunked belief in the Western world is that, in traditional Chinese, the word ‘crisis’ is made up of two other words: ‘danger’ and ‘opportunity’.
PR fails your institution must avoid
In the world of PR and media relations, perception is everything. Optics are all that matter. Nothing is as important as what you see.
PR Lessons learnt from Colin vs Cuthbert
We can all learn PR lessons from events we see in the news every day. From the prime minister to football managers, the potential for negative media attention is never far away. What is important however is how your organisation responds to this media, and how you turn scrutinised blunders into something positive.
Four tips on how to deal with a PR crisis
There is no such thing as a smoothly run business. All companies and institutions will have their ups and downs, their challenges and successes, and unfortunately even the best businesses at some point in their lifecycle will face a PR crisis eventually.
