How to Communicate Diversity and Inclusion Initiatives in Today’s World
In today’s evolving corporate landscape, diversity and inclusion (D&I) are not just checkboxes, but fundamental elements of an organisation's success.
Unlocking effective media relations for professors
Academia and the media go hand in hand, and today business schools and universities are becoming increasingly aware of why engaging with the media is valuable for not only their professors, but also their institutions as a whole.
Why an effective PR plan is crucial for attracting potential students to your school
As universities and business schools around the world face an increasingly competitive recruitment environment, it’s vital that educational institutions continue to come up with creative and strategic ways in order to attract students.
How to communicate with and influence potential students
Students are at the heart of every business school or university. They are the future leaders of our society, and the drivers of change in many institutions. A university or business school’s success lies with the constant flow of eager, inspired, and motivated students. This is why it is essential that all communications teams know how to entice and influence potential students to their campuses and courses.
What business schools need to know about the APAC media landscape
For top international business schools, understanding the media landscape in various corners of the globe is key to securing top-tier press coverage in those regions. Business schools are home to thousands of international students and faculty, and produce ground-breaking research that can be of huge relevance all over the world. One region that has one of the most diverse array of cultures and one of the most varying media landscapes is the APAC region. Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australasia and Pacific Islands. Indeed, the APAC region is home to many business schools, and many higher education institutions outside of this region now have flourishing partnerships with schools within this area. It is therefore vital that any PR and communications teams working with partners in the APAC territory understand these differences and nuances to fully unlock APAC’s potential. Below, we highlight a few key trends in the media landscape in four key markets in East Asia – China, Hong Kong, South Korea and Taiwan.
We are more likely to remember a fact when it is part of a story
For centuries, humans have been telling stories as a way to connect – it’s in our nature. And today, stories are still at the centre of all that we do. From the stories we share with our friends at the weekend, to the anecdotes we tell our colleagues in the office, stories help us forge connections and build meaningful relationships, both personally and professionally.
