How to select success stories that will boost applications
As a business school or university, students are integral to the existence of your institution. After all, what is a school without the individuals who want to learn?
Why it’s easier to succeed with press coverage than you might think
Do you find yourself apprehensive about engaging with the media to secure press coverage?
How to get coverage in science press
Science press aims to provide coverage on current scientific research and findings which are often especially relevant to current news and trends, from natural disasters and the impact of climate change to public health and the psychology of modern life; there are always scientific topics out there that the public love to read about. A widespread discipline, science press can specialise in different areas such as biology, chemistry, health, sustainability, and medicine, just to name a few.
How PR helps institutions talk about ESG efforts
Improving our relationship with the planet is vital as the lack of consideration for the natural environment is impacting more than just people (animals, ecosystems, etc.). A warming planet leads to changes in our climate, causing heatwaves to become more likely, and has exacerbated the cost of living as rising sea levels interrupt supply chains, affecting the availability and cost of goods.
PR buzzwords that are actually worth paying attention to
In the world of public relations, buzzwords can come and go faster than you can say "press release".
PR lessons from your competitors – why it worked
During my time working in education PR, I’ve learnt how to best overcome the challenges involved in getting coverage in the media. You’ll have a breadth of knowledge at your disposal, whether it is research papers, or an academic opinion, that deserves to be publicised in the media. However, some research or opinion will have an angle to them that journalists just immediately love, and will result in it being featured in multiple publications, including national and international press.
