3 tips to communicate dry & dreary topics
We’ve all been there: an exciting piece of research lands on our desk, having sparked a buzz in the academic world. The problem? It’s written in such dense, technical wording that its relevance flies right over the heads of anyone outside the expert bubble.
Convincing sceptics that a strong PR strategy is key to admissions success
For business schools and universities, PR plays a critical role in shaping perceptions, enhancing visibility, and engaging prospective students. An interview may be brief, but the article that comes from it can have long-lasting effects.
How can student-led start-ups boost your business school PR?
From new products and services to fresh approaches to old problems, entrepreneurs are often the force behind innovation and cultural change. Whether for good or bad, entrepreneurs like Mark Zuckerberg, Billy Ingram & Walter Anderson, Henry Ford, and Steve Jobs have had global cultural impacts.
How PR boosts university events
So, you’re hosting a webinar, summit or debate at your institution. And you want to make it a success, instead of it becoming… forgotten about. The tools in your arsenal? Maybe some impressive stage lights…some fancy dinners… a celebrity guest?
How to work with journalists in The Netherlands
In the competitive market of European higher education, The Netherlands stands out as a key country for universities and business schools seeking international visibility.
