Education Blog

Decision-maker: “Tell me why PR matters.”

In the fast-paced world of public relations, where the news agenda evolves rapidly, professionals...

5 reasons why you didn’t get quoted…

The bread and butter of any public relations strategy is media...

Working with journalists can be daunting, especially if you are in a new position or have not done...

Italy is well-known for many things; Pizza, pasta, and gelato in the culinary sense; da Vinci and...

Business desks are notoriously difficult to pitch to; they receive a high volume of pitches on a...

Unless you’ve been living under a rock you can’t have escaped talk of ChatGPT. You can’t browse any...

Have you ever considered hiring or working with a PR agency, but you’re not entirely sure of what...

Whether at a business school, university, start-up or multinational conglomerate, the men and women...

It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s...

Public relations and sales are often two essential arms of an organisation; one directly drives up...

For top international business schools, understanding the media landscape in various corners of the...

Ghost-writing involves writing an article or other piece of copy on behalf of somebody else who...

Press releases are a fantastic tool for PR professionals, they can get your brand’s messaging and...

Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of...

International media coverage is one of the goals which business school PR departments can target...

Effective PR is about generating those opportunities for fruitful publicity; the proof is always in...

Takeaways from Cision’s 2022 State of the Media Report

As the world continues on its new path of...

Social media is an effective tool. Not only can you engage instantly and directly with a large...

When it comes to planning your next PR campaign, you need to consider all aspects of your approach....

For many PR agencies, the instinct to run a firm that appeals to as many clients as possible...

Once upon a time, you may have heard a school of thought that PR and SEO were two different methods...

LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely...

When it comes to approaching PR, you should tailor your media approach based on the specific goals...

The role of the media relations team within business and higher education institutions is not an...

Would you hire a lawyer if they hadn’t passed their accreditation board exams? Would you consult...

When it comes to hiring a new agency to support your business school with external engagement, the...

Public relations, or PR, is all about the way organisations communicate with the public, promote...

On the surface, PR and advertising look like similar beasts, but they’re actually quite different....

Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of...

Faculty members who are comfortable and experienced at dealing with media relations are an...

“If I was down to my last dollar, I would spend it on PR,” as Bill Gates once said. When done...

Finding yourself a marketing communications agency that works for your institution will enable you...

News has travelled in one way or another throughout humanity, be that through word of mouth,...

So you’ve chosen a PR agency.

Hiring a PR agency isn’t a decision you should make lightly. Communicating your organisation’s...

Media outreach is a part of many institutions’ strategies, describing a range of activities...

Research is important. Many universities and business schools describe themselves as ‘research-led’...

It may be counterintuitive, since we are a media relations company, to write a blog telling our...

Photos are a really important part of every media opportunity. There are very few articles, press...

Would you like to see your name in flashing lights?

If you want to be a good PR person then you need an effective strategy. Working in the media is...

For as long as public relations has existed, the industry has needed to demonstrate the value of ...

Public relations is no quick win. Though first impressions certainly do count, you might not change...

Here are just a few examples of how to use news trends and how BlueSky Education has earned great...

Business schools around the world offer a vast selection of postgraduate courses, some of which are...

Another month, another influx of pioneering research papers. But which ones are destined for the...

Today, there is more competition than ever between business schools as more and more are offering...

Getting in on the conversation is a well-trodden means to gain media coverage. This piggy-back...