It may be counterintuitive, since we are a media relations company, to write a blog telling our...
Photos are a really important part of every media opportunity. There are very few articles, press...
If you want to be a good PR person then you need an effective strategy. Working in the media is...
For as long as public relations has existed, the industry has needed to demonstrate the value of ...
Public relations is no quick win. Though first impressions certainly do count, you might not change...
Here are just a few examples of how to use news trends and how BlueSky Education has earned great...
Business schools around the world offer a vast selection of postgraduate courses, some of which are...
Another month, another influx of pioneering research papers. But which ones are destined for the...
Today, there is more competition than ever between business schools as more and more are offering...
Getting in on the conversation is a well-trodden means to gain media coverage. This piggy-back...
Some brands are simply just synonymous with what they want to be known for. Apple are synonymous...
Broadcast media can include a number of coverage types ranging from television and radio to...
Public relations agencies are, by definition, client-focused businesses. Without clients, we don’t...
It’s natural to expect that, over the course of time, the ways in which a university or business...
It goes without saying, that 2020 will go down in history for a number of reasons: the COVID-19...
Thanks to the rise in digital adverts, recent surveys tell us that we see 6,000 to 10,000 ads every...
We can all learn PR lessons from events we see in the news every day. From the prime minister to...
(Here’s a hint: the answer is YES!)
When choosing where to study my own degree I didn’t just stick...
How can business schools use PR outreach to promote their Executive Education programmes? And how...
What is PR?
As an institution, you might be interested in hiring a PR agency and wondering whether...
How do you successfully improve your online reputation? Well, the key is to listen to what your...
As Valentine’s Day wraps up, and love is in the air, it seems everyone is thinking about partnering...
Maximising the success of any institution or organisation often depends on having a winning PR...
Many people only know what PR is from Mad Men or Sex and the City and, even then, it is a vague and...
Having a winning PR strategy is vital to the broader success of any organisation, in any field,...
“Let’s do some PR for this”…
A member of your faculty is hosting an event, or has published a book...
The early days of PR largely involved networking with journalists over the phone, face-to-face...
You’d be forgiven for sometimes losing hope in the crazy year of 2020. Covid-19 has not only taken...
As with any other service you purchase; you want to be able to measure if it has been worth the...
Truly understanding and being able to measure the impact of PR is key for anyone working in or...
Millions of students from across the world go into higher education each year, but with each...
Not long-ago PR and SEO were two different methods of engaging the public or stakeholders, but...
When looking for information on a university, or for a specific course to study, or even for how to...
Are you wondering whether to engage in PR? Or, perhaps you’re considering reducing, or removing PR...
If you’re familiar with business schools you will know just how important accreditations are. Speak...
As the head of a business school or other higher education institution, a Dean is in a position of...
Institutions can highlight their successful partnerships through PR activity – and attract new ones...
There are more elements to the PR function than many people first think. My colleagues and I have...
When we talk about public relations, people usually think about it almost exclusively in an...
It’s no secret that the public relations industry has a challenge when it comes to communicating...
What are the results of PR efforts for universities?
If you are investing money in a service or...
Worthwhile investments must offer a return. Whether it is in a specific stock you have a hunch...
Financial news outlets attract some of the biggest readerships and are amongst some of the most...
Technology is a massive topic, in the last decade it has moved from the fringes to mainstream...
PR features in a lot of movies and TV shows, albeit in a dramatized and sometimes inaccurate way; ...
There’s an old saying: "Advertising is what you pay for, publicity is what you pray for” (Helen...
Our Prime Minister, (I can’t believe I’m saying this) Boris Johnson, has had a challenging few...
The media is constantly changing as a result of digitalisation. The internet has become the go-to...