Decision-maker: “Tell me why PR matters.”
To borrow a phrase from Bill Gates, “Content is King”. Content marketing and copywriting are...
Chances are, at some point in your career, someone will Google you. While you can’t ever completely...
In the fast-paced world of public relations, where the news agenda evolves rapidly, professionals...
5 reasons why you didn’t get quoted…
The bread and butter of any public relations strategy is media...
The media landscape is ever-changing, which is why it’s important to implement updated strategies...
It goes without saying that everyone wants to reach top tier media. It is also widely known that it...
As an academic at a university or business school, you may spend countless hours researching,...
We truly love working with journalists. There is an incredible amount of value to building and...
Did you know YouTube is the second largest search engine next to Google? People upload more than...
Some business schools that are world-renowned – whether that’s the likes of Harvard, Stanford or...
Working with journalists can be daunting, especially if you are in a new position or have not done...
A timeless truth, understanding what the media is after will always be fundamental to media...
Italy is well-known for many things; Pizza, pasta, and gelato in the culinary sense; da Vinci and...
Hashtags are a feature of social media that can be difficult to understand, use, and keep up with....
Business desks are notoriously difficult to pitch to; they receive a high volume of pitches on a...
To the Gen Z community, the world of social media and online engagement is part of everyday life...
Higher education institutions often strive to set themselves apart from the crowd. For their...
Social media has now become one of the main platforms for people to not only interact with each...
Students are at the heart of every business school or university. They are the future leaders of...
You would not wear the same clothes to visit Alaska and the Golden Coast, nor would you send the...
Unless you’ve been living under a rock you can’t have escaped talk of ChatGPT. You can’t browse any...
The concept of ‘word of mouth’ reviews has changed dramatically now that the internet and social...
We’ve all seen disastrous media interviews before. A politician, a business person, or even a...
Have you ever considered hiring or working with a PR agency, but you’re not entirely sure of what...
BlueSky Education has had an incredible year! 2022 was a busy one and we are constantly evolving...
Whether at a business school, university, start-up or multinational conglomerate, the men and women...
LinkedIn is the place where business gets done online. For your business school, your LinkedIn Page...
Here at BlueSky Education, our main goal is to not only get our clients a certain quantity of...
Has your institution tried using Instagram Reels?
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s...
Public relations and sales are often two essential arms of an organisation; one directly drives up...
PR is, for the most part, a game of words. Sometimes, however, it’s necessary to crunch the numbers...
Is it time for your institution to get on the TikTok bandwagon?
TikTok witnessed incredible growth...
For top international business schools, understanding the media landscape in various corners of the...
While a press release can work great for the launch of a new school or interesting findings from a...
Learning from your success is great – but learning from your mistakes? Even better.
Ghost-writing involves writing an article or other piece of copy on behalf of somebody else who...
In the world of PR and media relations, perception is everything. Optics are all that matter....
Press releases are a fantastic tool for PR professionals, they can get your brand’s messaging and...
Watching Love Island, the home of influencers, which this year was sponsored by ‘Just Eat’, I was...
Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of...
Spain boasts a great deal: second largest country in Europe, third most UNESCO world heritage...
For centuries, humans have been telling stories as a way to connect – it’s in our nature. And...
International media coverage is one of the goals which business school PR departments can target...
Effective PR is about generating those opportunities for fruitful publicity; the proof is always in...
Takeaways from Cision’s 2022 State of the Media Report
As the world continues on its new path of...
Social media is an effective tool. Not only can you engage instantly and directly with a large...
When it comes to planning your next PR campaign, you need to consider all aspects of your approach....