Education Blog

As the Dean of an institution, you hold considerable responsibility for cultivating relationships...

Media outreach is a part of many institutions’ strategies, describing a range of activities...

Research is important. Many universities and business schools describe themselves as ‘research-led’...

It may be counterintuitive, since we are a media relations company, to write a blog telling our...

Photos are a really important part of every media opportunity. There are very few articles, press...

Would you like to see your name in flashing lights?

Writing for media can be a challenging task. It can be hard to translate thoughts onto paper....

In an increasingly globalised world, international study is considered by many to be more desirable...

A more personalised and targeted method of disseminating interesting information about your...

In recent years Search Engine Optimisation (SEO) has become a term that we have all heard more and...

If you want to be a good PR person then you need an effective strategy. Working in the media is...

One of the first things you’re told when trying to create an online presence – whether for an...

For as long as public relations has existed, the industry has needed to demonstrate the value of ...

When launched in 2001, Thinkers50 was the first-ever global ranking of management thinkers. Since...

According to HubSpot’s State of Marketing Report, 82% of marketers actively use content marketing...

Public relations is no quick win. Though first impressions certainly do count, you might not change...

It is absolutely vital that academic research has impact, especially for the Research Excellence...

Here are just a few examples of how to use news trends and how BlueSky Education has earned great...

Barely a month goes by without a media league table of the world’s top universities and business...

Business schools around the world offer a vast selection of postgraduate courses, some of which are...

A press release is a vital tool when working in PR or comms for a university or business school. It...

Another month, another influx of pioneering research papers. But which ones are destined for the...

Industry 4.0: it’s a term that’s become pretty commonplace in recent years.

Today, there is more competition than ever between business schools as more and more are offering...

The use of social media has grown rapidly over the last decade, and even more so in the past few...

Getting in on the conversation is a well-trodden means to gain media coverage. This piggy-back...

For countless business schools and universities worldwide, the research that they produce defines...

Some brands are simply just synonymous with what they want to be known for. Apple are synonymous...

Broadcast media can include a number of coverage types ranging from television and radio to...

Public relations agencies are, by definition, client-focused businesses. Without clients, we don’t...

Today, master's degrees are surging in popularity, and the number of master's programmes on offer...

It’s natural to expect that, over the course of time, the ways in which a university or business...

The competition to attract élite faculty has never been more intense.

In 1819, ESCP business school, as it’s now known today, was launched as a Ecole Spéciale de...

It goes without saying, that 2020 will go down in history for a number of reasons: the COVID-19...

Thanks to the rise in digital adverts, recent surveys tell us that we see 6,000 to 10,000 ads every...

We can all learn PR lessons from events we see in the news every day. From the prime minister to...

(Here’s a hint: the answer is YES!)

When choosing where to study my own degree I didn’t just stick...

How can business schools use PR outreach to promote their Executive Education programmes? And how...

What is PR?

As an institution, you might be interested in hiring a PR agency and wondering whether...

How do you successfully improve your online reputation? Well, the key is to listen to what your...

International Women's Day is a global day celebrating the social, economic, cultural and political...

In today’s multiplatform online world, maintaining a consistent marketing message and strong brand...

As Valentine’s Day wraps up, and love is in the air, it seems everyone is thinking about partnering...

2020 was an incredibly difficult year for many, but it's important to look at the positives and...

Maximising the success of any institution or organisation often depends on having a winning PR...

In the final episode of season two of the BlueSky Education Thinking Podcast, BlueSky Education’s...

Many people only know what PR is from Mad Men or Sex and the City and, even then, it is a vague and...

Continuing with the theme of long term changes to business education in episode five of season two,...

In the fourth episode of season two of the BlueSky Education Thinking Podcast, BlueSky’s Stephanie...