Broadcast media can include a number of coverage types ranging from television and radio to...
Public relations agencies are, by definition, client-focused businesses. Without clients, we don’t...
Today, master's degrees are surging in popularity, and the number of master's programmes on offer...
It’s natural to expect that, over the course of time, the ways in which a university or business...
The competition to attract élite faculty has never been more intense.
In 1819, ESCP business school, as it’s now known today, was launched as a Ecole Spéciale de...
It goes without saying, that 2020 will go down in history for a number of reasons: the COVID-19...
Thanks to the rise in digital adverts, recent surveys tell us that we see 6,000 to 10,000 ads every...
We can all learn PR lessons from events we see in the news every day. From the prime minister to...
(Here’s a hint: the answer is YES!)
When choosing where to study my own degree I didn’t just stick...
How can business schools use PR outreach to promote their Executive Education programmes? And how...
What is PR?
As an institution, you might be interested in hiring a PR agency and wondering whether...
How do you successfully improve your online reputation? Well, the key is to listen to what your...
International Women's Day is a global day celebrating the social, economic, cultural and political...
In today’s multiplatform online world, maintaining a consistent marketing message and strong brand...
As Valentine’s Day wraps up, and love is in the air, it seems everyone is thinking about partnering...
2020 was an incredibly difficult year for many, but it's important to look at the positives and...
Maximising the success of any institution or organisation often depends on having a winning PR...
In the final episode of season two of the BlueSky Education Thinking Podcast, BlueSky Education’s...
Many people only know what PR is from Mad Men or Sex and the City and, even then, it is a vague and...
Continuing with the theme of long term changes to business education in episode five of season two,...
In the fourth episode of season two of the BlueSky Education Thinking Podcast, BlueSky’s Stephanie...
Having a winning PR strategy is vital to the broader success of any organisation, in any field,...
In episode three of the second season of the BlueSky Education Thinking Podcast, BlueSky’s...
“Let’s do some PR for this”…
A member of your faculty is hosting an event, or has published a book...
Focusing on the figurehead of a business school, the second episode of season two of the BlueSky...
The early days of PR largely involved networking with journalists over the phone, face-to-face...
In the first episode of season two of the BlueSky Education Thinking Podcast, International BizEd...
You’d be forgiven for sometimes losing hope in the crazy year of 2020. Covid-19 has not only taken...
As with any other service you purchase; you want to be able to measure if it has been worth the...
The Future Talent conference never fails to disappoint, and the virtual conference this year was no...
Truly understanding and being able to measure the impact of PR is key for anyone working in or...
There’s no doubt that the role of a PR and communications expert within a higher education...
Millions of students from across the world go into higher education each year, but with each...
How many bars are there in town? Is the accommodation close enough to stumble out of bed at 8:50...
With season two of the BlueSky Education Thinking Podcast firmly underway, and Sarah Seedsman from...
Not long-ago PR and SEO were two different methods of engaging the public or stakeholders, but...
When looking for information on a university, or for a specific course to study, or even for how to...
We are excited from the next season of the BlueSky Education Thinking Podcast hosted by BlueSky...
Are you wondering whether to engage in PR? Or, perhaps you’re considering reducing, or removing PR...
If you’re familiar with business schools you will know just how important accreditations are. Speak...
2020 was a strange year. Nobody could have predicted in early January what the world would look...
What is a Dean?
The duties of a dean vary slightly depending on the institution they’re from, but...
Is the impact of PR worth the cost? How might communications support help a business school?
We sat...
As the head of a business school or other higher education institution, a Dean is in a position of...
Institutions can highlight their successful partnerships through PR activity – and attract new ones...
Now everyone is a media creator. Anyone can make an Instagram account, set up a Facebook page, send...
Is the impact of PR worth the cost? How might communications support help a business school?
We sat...
Covid-19 has proven to be a real test for higher education institutions. The industry has been...