Showcasing the strengths and advantages of an MBA programme is crucial for institutions to present their best aspects to the world and potential students. Many stakeholders have an interest in the MBA being shined and shown off, such as current students, other institutions offering MBAs, board members, faculty, and alumni.

Prospective students need to be encouraged to attend MBA programmes, current students need continual motivation, institutions need students to attend to keep programmes flourishing and in good health, faculty need students to teach and for their excellent research and work to be praised and shown off, alumni need to feel a sense of pride and for their degree to mean something, and other stakeholders, such as students’ parents, sponsors, and placement companies need to also feel that an institution is worth their investment and time.

Top reasons to show off the strengths and advantages of an MBA programme

So, let’s break down some of the reasons it is important for any institution to showcase the strengths and advantages of an MBA programme…

1. Attracting high-quality candidates
2. Enhancing institutional reputation
3. Spotlighting successful alumni
4. Showing off the benefits of the MBA
5. Connections to industry
6. Fostering a diverse and inclusive environment
7. Highlighting a global perspective
8. Presenting the unique DNA of the MBA on offer
9. Driving innovation
10. Strong alumni network
11. Partnerships

1. Attracting high-quality candidates

The MBA market is highly competitive, with a large number of programmes across the world vying for the attention of potential students, with many institutions offering degrees in many markets. Highlighting the unique strengths and advantages of an MBA programme helps it stand out. Prospective students often have specific career goals and educational needs. By clearly articulating the programme’s unique value propositions—such as strong industry connections, cutting-edge curriculum, advantageous location, and exceptional career services—an MBA programme can better align itself with these aspirations, thereby attracting students who are a good fit and more likely to thrive.

2. Enhancing institutional reputation

Highlighting an MBA programme’s strengths, such as the expertise of certain key faculty, cutting-edge teaching methods, and/or a varied and contemporary curriculum, builds the programme and institution’s reputation for producing knowledgeable and capable graduates that have had an interesting, relevant-to-the-world, and rigorous training in business administration. This not only attracts students but also faculty and researchers who want to be associated with a reputable institution.

3. Spotlighting successful alumni

Showcasing the accomplishments of successful alumni – those who have gone on to thrive after taking their MBA, therefore fulfilling the promise of the degree – demonstrates the real-world impact and value of the programme. When prospective students see that graduates have gone on to achieve significant career success, it enhances the credibility and attractiveness of the MBA programme. It also helps to ensure happy alumni who proudly boast about your MBA.

4. Showing off the benefits of the MBA

Showing off the benefits of a degree helps to present and cast its unique nature in the public mind, creating an identity for the MBA. It helps an institution stand out among competitors, encouraging candidates to apply.

5. Connections to industry

By advertising strong connections with industry leaders and companies which offer coveted and/or interesting internships and placement opportunities demonstrates that the MBA offers students invaluable opportunities for an interesting degree and future employment. Highlighting these partnerships can demonstrate how the programme prepares students for the real-world business environment, making them even more employable.

6. Fostering a diverse and inclusive environment

Demonstrating a commitment to diversity and inclusion ensures that all prospective students feel welcome and valued and the pool of available talent is made larger. This can include showcasing initiatives aimed at supporting underrepresented groups and creating a generally inclusive campus environment for all.

7. Highlighting a global perspective

In a globalised world, many prospective MBAs want to be able to learn globally, and then, after graduation, work globally. By highlighting international collaborations, exchanges, and faculty, as well as a diverse student body, and opportunities for global exposure, the MBA can attract students from various backgrounds, and offer value to domestic students. This not only enriches the learning experience for all students but also prepares them to work in diverse, multicultural environments.

8. Presenting the unique DNA of the MBA on offer

All institutions have special interests and interesting quirks in what they offer, and by showing these specialities off, the university presents the very DNA of their specific MBA, further presenting what is special about the MBA, and helps the institution stand out in the market. Whether it's through specialised courses, exceptional faculty members, a specialisation on offer (such as AI or sustainability), or a distinctive approach to business education, showing off differences and high points is key to attracting good candidates to fill spaces.

9. Driving innovation

Highlighting innovative practices, such as experiential learning opportunities, integration of new technologies, and entrepreneurial initiatives, positions any MBA programme as forward-thinking and adaptive. This can attract students who are looking for a cutting-edge education that will prepare them for the future.

Many top schools have incubators, for instance, at Stanford, the Seed Spark delivers essential business training to early-stage entrepreneurs in collaboration with incubators, accelerators, and other organisations. At Yale, multiple incubators offer Yale innovators opportunities to develop their ideas into new ventures through resources—from accelerators and innovation programmes to funding and mentorship. Showing off an incubator will encourage entrepreneurial students to apply.

10. Strong alumni network

A well-connected alumni network is a significant asset. Showcasing the strength and engagement of this network can highlight the long-term value of the MBA programme. Alumni can provide mentorship, networking opportunities, and even job placements to students.

11. Partnerships

Highlighting strengths facilitates the development of partnerships with other educational institutions, corporations, and organisations. These partnerships can lead to collaborative research projects, joint programmes, and other opportunities that enhance the programme’s offerings and reputation.

What are the key benefits of an MBA which you can show off?

An MBA programme is a serious venture to undertake. No matter how set on the idea a prospective candidate is they will experience doubt and might need to be encouraged and shown the best of an MBA, what they will gain from an MBA, and how they can flourish after it. It is also a high-cost programme, and therefore the strengths and advantages of undertaking an MBA programme need to be shown. Any institution needs to show why a prospective candidate should take an MBA at their specific institution, too.

So, what are the benefits of taking an MBA? – let’s look at some of the top reasons someone might want to take an MBA in the first place, and what an institution can highlight to show off the strengths and advantages of taking an MBA programme.

The potential benefits of an MBA which can be highlighted

1. Passion
2. A global mindset
3. Network
4. Job opportunities
5. Time management skills

1. Passion

Completing an MBA demonstrates a commitment to learning, improving, and applying skills that can help in business. It also shows a dedication beyond undergraduate level, and a hunger to learn and succeed that few have. This alone is attractive to employers.

2. A global mindset

Any good, modern MBA programme will have a wealth of global information on offer in its modules and will have a diverse and global student population, where any MBA student will be able to meet fellow switched-on and passionate MBAs from all over the world. Some MBAs will be more global than others, however.

3. Network

Earning an MBA makes the degree-holder a part of a network of alumni from the school, as well as networked to others they met along the MBA journey, through placements and meet and greets and social events such as sports (this author met a huge number of MBAs playing graduate college rugby on the East Coast of the United States).

4. Job opportunities

With job opportunities, especially at the top, being highly competitive, an MBA helps a professional stand apart and shine. An advanced business degree helps a professional expand their career options, make a career switch, and earn more. An MBA tends to be an asset in every industry. MBAs are known for their advanced business knowledge, ability to cut costs, ideate in a near-unlimited number of scenarios, and have marketing and finance skills often above those of a non-MBA employee. They are able to integrate and make a difference within a company quickly and efficiently, cutting down on training time, and increasing productivity and profit.

5. Time management skills

The heady mix of modules taken, and skills learned, on an MBA (an intense kind of course) makes for a formidable development in time-management skills. Alongside placements, socialising, and extra-curriculars, any MBA learns how to manage their time super-effectively, which aids all facets of life, as much as a business career.

Showcasing the strengths and advantages of an MBA programme is a broad church. Each institution has strengths, and these need to be highlighted when showcasing the strengths and advantages of any MBA programme. Without doing so, an MBA will not shine to prospective MBAs. This is not merely about marketing but about creating and communicating a compelling narrative that aligns with the aspirations and needs of prospective MBAs. Show off the strengths and advantages of an MBA programme, and people will show interest.

Get in touch to find out how PR can help.

Author: Thomas Willis

Tom has a doctorate in English and Classics from University College London, a master’s in Classical Reception from UCL, and spent a year as a graduate researcher at Yale University. Spending so long in universities, Tom has an in-depth understanding of how they operate, and how they best work, he has developed a deep admiration for research, and wants nothing more than to see academic research read by more and affecting the world in powerful ways.