For many PR agencies, the instinct to run a firm that appeals to as many clients as possible...
If you’re working in business school or university communications you’d be forgiven for sighing...
Once upon a time, you may have heard a school of thought that PR and SEO were two different methods...
LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely...
When it comes to approaching PR, you should tailor your media approach based on the specific goals...
The role of the media relations team within business and higher education institutions is not an...
When reporting back to your Dean or senior leaders, would you rather show them 20 individual pieces...
Would you hire a lawyer if they hadn’t passed their accreditation board exams? Would you consult...
When it comes to hiring a new agency to support your business school with external engagement, the...
Public relations, or PR, is all about the way organisations communicate with the public, promote...
My colleague Stephanie Mullins and I recently gave a webinar on how to why we must highlight the...
On the surface, PR and advertising look like similar beasts, but they’re actually quite different....
In Education PR, there are a number of different approaches you can take to boost the profile of...
Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of...
Faculty members who are comfortable and experienced at dealing with media relations are an...
The graduate management education world is a competitive one, there’s no denying that. It doesn’t...
“If I was down to my last dollar, I would spend it on PR,” as Bill Gates once said. When done...
When it comes to writing online content we know we face stiff competition.
Finding yourself a marketing communications agency that works for your institution will enable you...
News has travelled in one way or another throughout humanity, be that through word of mouth,...
Hiring a PR agency isn’t a decision you should make lightly. Communicating your organisation’s...
As the Dean of an institution, you hold considerable responsibility for cultivating relationships...
Media outreach is a part of many institutions’ strategies, describing a range of activities...
Research is important. Many universities and business schools describe themselves as ‘research-led’...
It may be counterintuitive, since we are a media relations company, to write a blog telling our...
Photos are a really important part of every media opportunity. There are very few articles, press...
Writing for media can be a challenging task. It can be hard to translate thoughts onto paper....
In an increasingly globalised world, international study is considered by many to be more desirable...
A more personalised and targeted method of disseminating interesting information about your...
In recent years Search Engine Optimisation (SEO) has become a term that we have all heard more and...
If you want to be a good PR person then you need an effective strategy. Working in the media is...
One of the first things you’re told when trying to create an online presence – whether for an...
For as long as public relations has existed, the industry has needed to demonstrate the value of ...
When launched in 2001, Thinkers50 was the first-ever global ranking of management thinkers. Since...
According to HubSpot’s State of Marketing Report, 82% of marketers actively use content marketing...
Public relations is no quick win. Though first impressions certainly do count, you might not change...
It is absolutely vital that academic research has impact, especially for the Research Excellence...
Here are just a few examples of how to use news trends and how BlueSky Education has earned great...
Barely a month goes by without a media league table of the world’s top universities and business...
Business schools around the world offer a vast selection of postgraduate courses, some of which are...
A press release is a vital tool when working in PR or comms for a university or business school. It...
Another month, another influx of pioneering research papers. But which ones are destined for the...
Industry 4.0: it’s a term that’s become pretty commonplace in recent years.
Today, there is more competition than ever between business schools as more and more are offering...
The use of social media has grown rapidly over the last decade, and even more so in the past few...
Getting in on the conversation is a well-trodden means to gain media coverage. This piggy-back...
For countless business schools and universities worldwide, the research that they produce defines...
Some brands are simply just synonymous with what they want to be known for. Apple are synonymous...