Education Blog

For top international business schools, understanding the media landscape in various corners of the...

Learning from your success is great – but learning from your mistakes? Even better.

Ghost-writing involves writing an article or other piece of copy on behalf of somebody else who...

In the world of PR and media relations, perception is everything. Optics are all that matter....

Press releases are a fantastic tool for PR professionals, they can get your brand’s messaging and...

Watching Love Island, the home of influencers, which this year was sponsored by ‘Just Eat’, I was...

Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of...

“We want to be in the FT”…

Spain boasts a great deal: second largest country in Europe, third most UNESCO world heritage...

For centuries, humans have been telling stories as a way to connect – it’s in our nature. And...

International media coverage is one of the goals which business school PR departments can target...

Effective PR is about generating those opportunities for fruitful publicity; the proof is always in...

Takeaways from Cision’s 2022 State of the Media Report

As the world continues on its new path of...

Social media is an effective tool. Not only can you engage instantly and directly with a large...

When it comes to planning your next PR campaign, you need to consider all aspects of your approach....

For many PR agencies, the instinct to run a firm that appeals to as many clients as possible...

If you’re working in business school or university communications you’d be forgiven for sighing...

Once upon a time, you may have heard a school of thought that PR and SEO were two different methods...

LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely...

When it comes to approaching PR, you should tailor your media approach based on the specific goals...

The role of the media relations team within business and higher education institutions is not an...

When reporting back to your Dean or senior leaders, would you rather show them 20 individual pieces...

Would you hire a lawyer if they hadn’t passed their accreditation board exams? Would you consult...

When it comes to hiring a new agency to support your business school with external engagement, the...

Public relations, or PR, is all about the way organisations communicate with the public, promote...

My colleague Stephanie Mullins and I recently gave a webinar on how to why we must highlight the...

On the surface, PR and advertising look like similar beasts, but they’re actually quite different....

In Education PR, there are a number of different approaches you can take to boost the profile of...

Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of...

Faculty members who are comfortable and experienced at dealing with media relations are an...

The graduate management education world is a competitive one, there’s no denying that. It doesn’t...

“If I was down to my last dollar, I would spend it on PR,” as Bill Gates once said. When done...

When it comes to writing online content we know we face stiff competition.

Finding yourself a marketing communications agency that works for your institution will enable you...

News has travelled in one way or another throughout humanity, be that through word of mouth,...

So you’ve chosen a PR agency.

Hiring a PR agency isn’t a decision you should make lightly. Communicating your organisation’s...

As the Dean of an institution, you hold considerable responsibility for cultivating relationships...

Media outreach is a part of many institutions’ strategies, describing a range of activities...

Research is important. Many universities and business schools describe themselves as ‘research-led’...

It may be counterintuitive, since we are a media relations company, to write a blog telling our...

Photos are a really important part of every media opportunity. There are very few articles, press...

Would you like to see your name in flashing lights?

Writing for media can be a challenging task. It can be hard to translate thoughts onto paper....

In an increasingly globalised world, international study is considered by many to be more desirable...

A more personalised and targeted method of disseminating interesting information about your...

In recent years Search Engine Optimisation (SEO) has become a term that we have all heard more and...

If you want to be a good PR person then you need an effective strategy. Working in the media is...

One of the first things you’re told when trying to create an online presence – whether for an...