What is SEO PR?
Once upon a time, you may have heard a school of thought that PR and SEO were two different methods of promoting an organisation or website, and would always remain as such. That line of thinking has now been thrown out the window following the mass migration of media to digital platforms, leading to the birth of a new concept: SEO PR. But what is SEO PR, and how can it benefit your institution?
How business schools and universities can use SEO content
In recent years Search Engine Optimisation (SEO) has become a term that we have all heard more and more. Indeed, SEO is an essential digital marketing tool that businesses benefit from massively, yet even if you have a basic understanding of what it involves, it is still hard to grasp just how effective it can be, and what makes good content/SEO.
How to create content people actually search for
One of the first things you’re told when trying to create an online presence – whether for an institution, for a programme or for an individual, is that, to create an impact, you need content.
How PR and SEO can work together
Not long-ago PR and SEO were two different methods of engaging the public or stakeholders, but things have changed. Now that the media landscape has become more digital and Google has placed more of a focus on the quality and relevance of your content, as well as the quality of the site – it is so important for institutions to use both PR and SEO to promote their content even further.
What is SEO?
When looking for information on a university, or for a specific course to study, or even for how to boil an egg, we would all probably do the same thing: Google it. Then, when we choose which website to visit, it’s probably going to be from the first page of results. The top results you see depend on the SEO ranking of the content on that site. But what exactly is SEO?
