How to do media interviews when you don't know what to say
The media landscape is ever-changing, which is why it’s important to implement updated strategies that will keep you connected to your audience. One of the best ways to do so is through regular media interviews. Not only do they provide a platform to share your message, but they also help put a human connection to your institution, particularly if you’re the Dean or a key spokesperson.
How universities can get the right communication mix
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for universities and businesses alike.
Should business schools use influencer marketing and PR?
Watching Love Island, the home of influencers, which this year was sponsored by ‘Just Eat’, I was reminded of the true power of PR. Despite ‘Just Eat’ spending huge amount on a TV marketing campaign, they were unfortunately outshone as in the final episode, watched by 3.4 million people, a contestant claimed they ‘couldn’t wait to get home and order a ‘Deliveroo’, ‘Just Eats’ main competitor. A pretty powerful statement.
How LinkedIn can make you a better PR person
LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely it presents an opportunity for the savvy PR? However, like most social networking sites it’s overcrowded and noisy, making it difficult for anyone to make a real impact.
Marketing can exist without PR but why would you want it to?
Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of marketing or is it an independent function. How much do they differ? Or is there a fine line between the two?
