At BlueSky Education, we've always believed that the most powerful communications create genuine connections. This is reflected in our evolution from the former website to our new dedicated home at blueskyeducationpr.com with our new slogan 'We Create Visibility with Meaning'. It perfectly captures who we are and where we're headed.

A Natural Evolution, Not a Revolution

Our rebrand isn't about changing who we are, it's about better expressing who we've always been. For years, we've been the go-to PR and communications specialists for universities, business schools, think tanks and organisations in the higher education space. Our passion and expertise have always been laser-focused on the education sector.

The move to blueskyeducationpr.com represents our commitment to being more than just another PR agency. We're education communication specialists who understand the unique challenges, opportunities, and audiences that define this sector. Yes, we offer high impact PR to our clients, but we also pride ourselves in expert rankings consultancy, competitor analysis reports, content writing, media training, crisis communications and more.

A Visual Identity That Speaks to Education

Our rebrand extends far beyond our URL. We've carefully crafted a new visual identity that resonates specifically with the higher education sector. Our refreshed logo maintains the trust and professionalism you'd expect from a communications partner, whilst incorporating elements that speak directly to those in higher and business education.

The colour palette we've chosen reflects the sophisticated, intellectual environment of higher education. Deep, rich blues convey trust, stability and expertise, qualities that universities and business schools value in their communications partners. These colours also complement the diverse brand guidelines of academic institutions, ensuring our materials work harmoniously with their existing brand ecosystems.

Our new visual identity aims to acknowledge the unique culture of higher education. It's professional enough for boardroom presentations to university leadership, yet approachable enough for student and alumni focused communications. This balance is crucial in a sector where authenticity and academic credibility must coexist with innovation and accessibility.

Why BlueSky Education Makes Perfect Sense

Education isn't just another industry vertical for us, it's our entire world. Business schools and universities face distinct challenges that generic PR agencies simply can't navigate with the same depth and insight. From complex admissions cycles and academic calendars to the nuanced needs of prospective students, alumni, faculty and institutional stakeholders, education communication requires specialised expertise.

Our new identity reflects this specialisation. When prospective clients see our name, they immediately understand that we're not trying to be everything to everyone. We're the team that lives and breathes education PR, with a track record of delivering impactful coverage in tier-one publications like the Financial Times, Forbes, BBC, Bloomberg, the Wall Street Journal, and much more.

We Stand For Authenticity in Education Communication

In an era of information overload, authentic storytelling matters more than ever. Higher education institutions aren't just competing for rankings or application numbers - they're competing for trust, credibility and meaningful engagement with their communities.

We stand for communications that go beyond surface-level metrics. Yes, we're proud of our hundreds of unique coverage pieces and quality media hits but what truly drives us is the knowledge that behind every story we tell is a genuine impact on education, innovation, and human potential.

We believe in:

• Purpose-driven storytelling that connects institutional mission with real-world impact
• Strategic thinking that aligns communication goals with broader organisational objectives
• Relationship building that creates lasting connections between institutions and their key audiences
• Continuous innovation in how education stories are told across traditional and digital platforms

"We Create Visibility with Meaning" is More Than a Slogan

Our new tagline isn't marketing speak, it's our promise and our philosophy. We’ve even got it written on a wall in our office! In today's crowded media landscape, visibility alone isn't enough. Lots of people can generate noise, but creating meaningful visibility requires understanding what truly matters to your audiences and why it matters to them.

When we say we create "visibility with meaning," we mean:

• Strategic visibility that serves institutional goals, not just vanity metrics
• Authentic messaging that resonates with real audience needs and interests
• Impactful storytelling that demonstrates genuine value and innovation
• Sustainable engagement that builds long-term relationships, not just short-term buzz

This approach enables us to secure remarkable results for our clients, ranging from Imperial Business School to Nazarbayev University, from established institutions like Saїd Business School at the University of Oxford to innovative programmes like Henry Mintzberg’s International Masters in Practising Management.

The Future of Education Communication

Having established our new digital home at www.blueskyeducationpr.com, we're as committed as ever to pushing the boundaries of what's possible in education communications. The sector continues to evolve rapidly, with new technologies, changing student expectations and shifting global dynamics creating both challenges and opportunities.

Our rebrand positions us perfectly to meet these challenges head-on. With our deep understanding of the sector's unique dynamics, and our commitment to creating visibility with meaning, we're ready to help more institutions tell their stories in ways that truly matter.

Our Brilliant Team

Whilst our brand look and digital presence has evolved, our core team and expertise remain as excellent as ever. We're still the specialists who understand the intricacies of our sector, the importance of thought leadership in education, and the distinctive media landscape that shapes how education stories are told and heard.

Now our rebrand better reflects our clarity of purpose and our commitment to being the definitive communications partner for higher education institutions and organisations worldwide.

Ready to create visibility with meaning for your institution? Talk to our team of experts.

Author: Stephanie Mullins-Wiles

Stephanie has extensive experience in managing communications outreach for business schools and universities around the world, working with recognised names such as; HEC Paris, Saïd Business School at the University of Oxford, & ESMT Berlin. Stephanie is a formally-trained journalist, judge for the Association of MBAs (AMBA) Excellence Awards, a popular blogger for the European Foundation for Management Development (EFMD), and also writes on business education for the Economist.