Choosing a PR agency is a big decision for any institution – and one that should not be taken...
The media landscape is ever-changing, which is why it’s important to implement updated strategies...
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s...
Watching Love Island, the home of influencers, which this year was sponsored by ‘Just Eat’, I was...
LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely...
Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of...
Research is important. Many universities and business schools describe themselves as ‘research-led’...
It is absolutely vital that academic research has impact, especially for the Research Excellence...
Getting in on the conversation is a well-trodden means to gain media coverage. This piggy-back...
Public relations agencies are, by definition, client-focused businesses. Without clients, we don’t...
Thanks to the rise in digital adverts, recent surveys tell us that we see 6,000 to 10,000 ads every...
How do you successfully improve your online reputation? Well, the key is to listen to what your...
If you’re familiar with business schools you will know just how important accreditations are. Speak...
Now everyone is a media creator. Anyone can make an Instagram account, set up a Facebook page, send...
One of the key aims of your institution is to attract students right? But how do you that...
It’s no secret that the public relations industry has a challenge when it comes to communicating...
There’s an old saying: "Advertising is what you pay for, publicity is what you pray for” (Helen...
India is the second most populated country in the world. It has an astounding diversity of...
Its trendy at the moment to say the ‘press release is dead’. And while I would agree that the media...
Why we tell MBA stories to increase applications for Business Schools
Storytelling is often...
This last week has provided a lot of PR fails - which have been so awful, they have literally made...
There are more than 496 million blogs on Tumblr alone. Although this statistic may feel...
Now that I’ve entered the world of PR, I can see the lessons that some films can teach us about the...
Now is the time to make some professional resolutions which will make you a better, more productive...
The art of writing catchy headlines is the difference between your article, or blog, reaching the...
Without publicity and a well-known reputation, a business or institution may have a hard time...