Education Blog

Its trendy at the moment to say the ‘press release is dead’. And while I would agree that the media...

Whether accompanying MBA students on international study trips, attending overseas recruitment...

You’re looking for a PR firm to help out with your international PR efforts and come across a firm...

Why we tell MBA stories to increase applications for Business Schools

Storytelling is often...

Business schools and universities are successful for a whole host of reasons – their longevity,...

Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a...

In November, I had the pleasure of hearing from and spending time with representatives from some of...

When sending a pitch to a journalist, what’s the first thing you need to check before hitting send?...

The appetite for academic research in the media is huge. Studies and statistics lend credibility to...

Hans Christian Andersen once famously said that ‘to travel is to live’.

And while my grandmother...

As a specialist PR agency in the business education market, there are plenty of reasons why schools...

This last week has provided a lot of PR fails - which have been so awful, they have literally made...

There are more than 496 million blogs on Tumblr alone. Although this statistic may feel...

So, you secured a fantastic media opportunity for your institution and it has just resulted in a...

Meeting deadlines is vital. It is not rocket science to see why this is such an important rule in...

The business education market is becoming increasingly crowded every year – with over 16,000...

Social media platform Twitter boasts over 330 million global users, and has quickly become the go...

The media and its approach to news has changed, it’s not enough to churn out a press release and...

Now that I’ve entered the world of PR, I can see the lessons that some films can teach us about the...

Relationship building is key when it comes to gaining success in public relations – especially in...

Now is the time to make some professional resolutions which will make you a better, more productive...

From the Daily Mirror to the Wall Street Journal, pretty much every widely-read newspaper uses...

Avoiding disaster, navigating networking, and pitching like a pro – what advice would our BlueSky...

Journalist’s jobs are becoming more and more time-pressed, with their inboxes increasingly flooded...

Business and politics have intertwined for thousands of years, to the point where they are almost...

Any PR and communications professional will agree that securing media interest and coverage for...

Not all news is news.

And any PR professional doing their job properly knows that securing ...

PR and communications teams within business schools and universities can face numerous challenges....

You have to believe in it yourself before you can convince other people of the power of PR and to...

‘Fake news’ is a phrase that has unfortunately grown in popularity over the last four years thanks...

This post was originally published 23/01/2014 but after revamping the images we share via social...

When you step into the role of media spokesperson, it is full of challenges and pitfalls that could...

The art of writing catchy headlines is the difference between your article, or blog, reaching the...

Sometimes, no matter how much effort you put in, things just don’t work out. You might think your...

It’s hard to remember a time when Donald Trump was not dominating the daily news cycle, all he has...

It’s a given now that every business school wants a diverse MBA class and is presumably recruiting...

Without publicity and a well-known reputation, a business or institution may have a hard time...

There is no such thing as a smoothly run business. All companies and institutions will have their...

From how to improve online dating success – top tip: forget the anonymity feature – to how to...

You might be well-versed when it comes to PR in your local country; you know which publications to...

You might not answer work calls or respond to emails after 5pm, but you are probably unable to...

There are various stakeholders within a target company with whom it might be appropriate to discuss...

Media consumption in the UK - what people are reading online and offline

Gorkana hosted an...

Every PR professional welcomes the opportunity for networking, getting face-to-face with relevant...

As a higher education institution, it’s ideal for your name to feature in the media, whether that’s

When Poets and Quants first landed, many just thought that it was another business school website...

“The press release is dying.”

The BusinessWeek MBA rankings came out last week to the usual hubbub about what they mean, how...

Over a century ago Alvin Adams said: “Public relations are a key component of any operation in this...

Business Education is a mature market, and with so many programmes out there and relatively few...