Education Blog

There’s an old saying: "Advertising is what you pay for, publicity is what you pray for” (Helen...

Our Prime Minister, (I can’t believe I’m saying this) Boris Johnson, has had a challenging few...

Life is busy, and it’s very easy to come into work and go about your daily routine, Monday to...

The media is constantly changing as a result of digitalisation. The internet has become the go-to...

You have finally written the perfect pitch; catchy headline, fascinating content, and sent it out...

Producing innovative and influential academic research is one of the best ways a business school...

One of Europe’s largest countries, Germany is located in north-central Europe and has a population...

The UK has a vast media landscape

With a population of over 66 million, and over 100 daily and 450...

The Republic of Ireland occupies 26 of the 32 counties which make up Ireland, Europe’s...

With a population of just over 329 million people, making it the third most populous country in the...

France is at the heart of Western Europe. Historically and culturally among the most important...

India is the second most populated country in the world. It has an astounding diversity of...

China is home to an estimated 1.3 Billion people, is the world’s second largest economy and has one...

Business education conferences can be very productive, but they can be a stressful experience if...

Whether it’s for a short-term project or long-term support, are you considering hiring a PR agency?...

There are no two ways about it, creating great, insightful content for your institution is always a...

Its trendy at the moment to say the ‘press release is dead’. And while I would agree that the media...

Whether accompanying MBA students on international study trips, attending overseas recruitment...

You’re looking for a PR firm to help out with your international PR efforts and come across a firm...

Why we tell MBA stories to increase applications for Business Schools

Storytelling is often...

Business schools and universities are successful for a whole host of reasons – their longevity,...

Return on Investment. The crux of so many PR client meetings. Gone are the days of walking into a...

In November, I had the pleasure of hearing from and spending time with representatives from some of...

When sending a pitch to a journalist, what’s the first thing you need to check before hitting send?...

The appetite for academic research in the media is huge. Studies and statistics lend credibility to...

Hans Christian Andersen once famously said that ‘to travel is to live’.

And while my grandmother...

As a specialist PR agency in the business education market, there are plenty of reasons why schools...

This last week has provided a lot of PR fails - which have been so awful, they have literally made...

There are more than 496 million blogs on Tumblr alone. Although this statistic may feel...

So, you secured a fantastic media opportunity for your institution and it has just resulted in a...

Meeting deadlines is vital. It is not rocket science to see why this is such an important rule in...

The business education market is becoming increasingly crowded every year – with over 16,000...

Social media platform Twitter boasts over 330 million global users, and has quickly become the go...

The media and its approach to news has changed, it’s not enough to churn out a press release and...

Now that I’ve entered the world of PR, I can see the lessons that some films can teach us about the...

Relationship building is key when it comes to gaining success in public relations – especially in...

Now is the time to make some professional resolutions which will make you a better, more productive...

From the Daily Mirror to the Wall Street Journal, pretty much every widely-read newspaper uses...

Avoiding disaster, navigating networking, and pitching like a pro – what advice would our BlueSky...

Journalist’s jobs are becoming more and more time-pressed, with their inboxes increasingly flooded...

Business and politics have intertwined for thousands of years, to the point where they are almost...

Any PR and communications professional will agree that securing media interest and coverage for...

Not all news is news.

And any PR professional doing their job properly knows that securing ...

PR and communications teams within business schools and universities can face numerous challenges....

You have to believe in it yourself before you can convince other people of the power of PR and to...

‘Fake news’ is a phrase that has unfortunately grown in popularity over the last four years thanks...

This post was originally published 23/01/2014 but after revamping the images we share via social...

When you step into the role of media spokesperson, it is full of challenges and pitfalls that could...

The art of writing catchy headlines is the difference between your article, or blog, reaching the...

Sometimes, no matter how much effort you put in, things just don’t work out. You might think your...