Is Creative AI Becoming A Problem?
“You know what the biggest problem with pushing all-things-AI is? Wrong direction.
How you can make the most of rankings using PR?
It’s often the same story every year. Business school rankings are released by notable, influential media platforms and organisations all around the world.
How business schools can attract international students
Regardless of ranking, prestige or the specialisms a business school might offer, there is little doubt that part of what makes a programme uniquely valuable is the cohort.
Lessons from two of the best (and one of the worst) PR campaigns of 2023
It’s typical to make some form of resolution at the start of a new year – a commitment to ourselves to do better, be better than we were during the year before. Personal pursuits might include aiming to eat better, exercise more or simply to make more plans with family and friends.
The journalist said yes... now what?
If you’ve read our previous blogs on how to craft a compelling pitch or construct a powerful press release and have taken our advice to heart you’ll, hopefully, by now have been on the receiving end of some positive responses from journalists at your target publications.
Why international PR is so different to domestic PR
When was the last time you sent out an email inviting a journalist to attend an on-campus event, and received a positive response? Or sent out a release under embargo, only to receive silence in response?
