Sport, Spectacle and Strategy: How UK Universities Could Rethink Recruitment
It's 6pm on a Saturday night in Birmingham, firework smoke rolls across the Bournbrook playing field as cheerleaders perform a routine to a hillside with several thousand onlooking spectators.
Enhance your business school's reputation with one powerful tactic: Media visibility
From multinational corporations to pop singers to business schools, no reputation is ever static. A brand’s reputation is fluid and ever-changing – just look at Taylor Swift.
How can public relations support marketing activities?
For those who don’t work in the field of communications, it is very easy to assume that public relations and marketing are pretty much the same thing. In fact, you’d find it hard to come by a PR professional who hasn’t described their job as ‘similar to marketing’ to their family, friends or virtually anyone new they meet.
7 tell-tale signs you need a new marketing communications agency
Finding yourself a marketing communications agency that works for your institution will enable you to achieve wonders when working together.
Why and how to encourage employees to share your content
You might not answer work calls or respond to emails after 5pm, but you are probably unable to escape the presence of social media. Even after clocking off from work, most of us will spend some time in the evening scrolling through the multitude of platforms available. And that’s not the only time we’ll find ourselves scrolling throughout the day.
