When NOT to pitch a story
One of the hardest parts of PR is knowing when to say no. Google ‘How to say no’ and you’re met with countless think pieces, links to therapists, podcast episodes, Reddit threads, and YouTube videos.
How to win over more journalists
Building good relationships with journalists is a key part of working in public relations. It can help you to really build your earned media coverage, and can even make your day-to-day working life all the more pleasant. It doesn’t have to be hard or scary, but how do you do it?
Journalists need you – here's what you must do more of
Imagine you’re a journalist on a tight deadline. You might be working on a trend piece for a globally-read magazine, planning an upcoming podcast recording, or perhaps reporting on a news story for a national daily newspaper. Your draft is due tomorrow, but you urgently need an expert comment to include. Where do you go?
Why news sense is increasingly important in PR and how to develop it
The news is such a significant part of everyone’s lives. Its purpose is to inform the public, so that they can know about important events, and make informed decisions about their lives. Someone who regularly keeps up with the news will widen their outlook and enrich their knowledge.
What education journalists really want
As a university or business school looking to get your alumni, research and professors featured in media opportunities, trade press can sometimes feel like an afterthought, particularly when your focus is on top-tier publications like the Financial Times, Forbes and the Economist.
The journalist said yes... now what?
If you’ve read our previous blogs on how to craft a compelling pitch or construct a powerful press release and have taken our advice to heart you’ll, hopefully, by now have been on the receiving end of some positive responses from journalists at your target publications.
What do journalists want and need from communications professionals?
Although 18 percent of journalists say their relationships with PR professionals have improved over the past year, 16 percent has said the relationship has gotten worse, according to Cision’s 2023 Global State of the Media Report. So, as a communications professional, you need to make sure you’re getting it right when it comes to working with journalists.
The do’s and don'ts of working with journalists
Working with journalists can be daunting, especially if you are in a new position or have not done it before. However, journalists are also just normal people doing their job. Still, there are a couple of things you should consider when working with a journalist or setting up a meeting for another member of faculty. These “do’s and don’ts” are here to provide a guide for you when working with journalists.
How to work with journalists in Italy
Italy is well-known for many things; Pizza, pasta, and gelato in the culinary sense; da Vinci and Michelangelo for artists; Armani and Versace in the fashion world; or Lamborghini and Ferrari if you’re into cars.
What Taylor Swift and Justin Bieber Would Read if They Lived in the UK
Media consumption in the UK - what people are reading online and offline Gorkana hosted an insightful webinar this week on what people are reading on and offline in the UK, based on their latest UKPulse media research, and this is what they shared… What are millennials reading? Photo by Jean_Nelson – DepositPhotos.com Sorry to break it to you Kim Kardashian but Gorkana says you’re too old to be a millennial… when Gorkana talks millennials, it’s thinking more Taylor Swift or Justin Bieber (if they lived in the UK), and what they’re reading might surprise you. Millennials regularly read the Times, the Guardian, the Metro, the Economist and Forbes and are more focussed on traditional news topics. Although, you might be less surprised to note that 20% consider BuzzFeed a primary news source. Erica Harris, Senior Account Director at Gorkana, noted that millennials are after authenticity and honesty. They’ll forgive you if you can acknowledge when you’ve done something wrong but if you can’t… Millennials believe traditional media to be more trustworthy than social media but trust in Twitter and blogs has Photo by Jens Muller/Brunopress – DepositPhotos.com grown in the last five years. The sources they trust the most? TV and radio. And the least? Wikipedia. 34% will watch a video if this is embedded in an article. Are you taking full advantage of this additional media opportunity? Do people still read news offline?
