Webinar: Maximising Visibility: Smarter Media Strategies For Higher Education
Tuesday 4th November 2025, 2pm UK time / 6am PST/ 9am EST
In today's competitive higher education landscape, business schools face unprecedented challenges:
- Limited marketing and communications budgets spread across multiple channels
- Content that fails to drive meaningful engagement
- Paid advertising — including lead generation campaigns — that delivers impressions but not quality inquiries, leads or conversions
- Missed media opportunities
- Difficulty measuring ROI across different communications initiatives
- Pressure to increase visibility while maintaining academic reputation and integrity
Let's talk about how to fix it!
This webinar offers the chance to talk to the experts on how to maximise your original and sponsored content, press announcements, and digital properties (your website, social media, and partner properties).
During this webinar you will:
- Understand how the different kinds of media work interdependently in the academic context and how to leverage each channel's unique strengths for maximum institutional impact
- Learn practical frameworks for allocating limited communications budgets across channels to achieve both enrolment goals and brand building
- Discover how to transform your faculty expertise, research insights, and programme achievements into compelling content that performs across different channels
- Master the art of speaking to multiple audiences - prospective students, employers, alumni, faculty, and media - through coordinated messaging strategies
- Get practical tools for tracking success across awareness, reputation, inquiry generation, and enrolment conversion that speak to both academic and administrative priorities
Meet The Experts
Stephanie Mullins-Wiles
A formally-trained journalist with extensive experience in managing communications outreach for business schools and universities around the world, working with recognized names such as HEC Paris, Saïd Business School at the University of Oxford, ESMT Berlin, the London School of Economics' Department of Management, University of Edinburgh Business School, and many more.
Stephanie is well-versed in advising and consulting on communications strategy for the graduate management education market and has secured strategic relationships with key industry players, from accrediting bodies and ranking specialists to renowned editors and academics. She achieves visibility with publications from dedicated trade outlets to global giants such as Forbes, WSJ, BBC, the Financial Times and The Economist.
Stephanie has been a judge for the Association of MBAs (AMBA) Excellence Awards, Chartered Institute of Public Relations (CIPR) Awards and writes a regular column for the European Foundation for Management Development (EFMD).
Heather Soderquist
A dynamic higher education strategist and media executive, Heather has served the MBA and graduate education community for more than a dozen years and the broader education sector for her entire career. From building national scholarship programs and “stay-in-school” initiatives for first-generation college-goers to shaping how the world understands business education through media, Heather has always worked at the intersection of access, storytelling, and impact.
During her tenure as COO of Poets&Quants, the leading digital publication covering business schools, Heather played a key role in company growth, innovation, and expansion, including the launch of proprietary rankings, events, and consultancy services. She co-headed the launch of the Global Sustainable Development Congress in partnership with Times Higher Education and the United Nations, and led the development of several of the world's first comprehensive directories serving the interests of aspiring business school applicants.
Heather has advised global brands worldwide, partnered with top-ranked universities, and hosted best-practice webinars for business school communications leaders across continents.
This professional development session is essential for:
- Communications professionals looking to prove ROI and optimise budgets
- Marketing managers responsible for enrolment and reputation management
Why BlueSky Education?
Founded by the S of QS Quacquarelli Symonds, publishers of the QS World University Rankings and organisers of global MBA, master's and undergraduate events, BlueSky Education specialises in communications for business schools and higher education institutions. Our team has worked with leading business schools globally, understanding the unique challenges of academic marketing - from ranking considerations and accreditation impacts to the delicate balance between commercial goals and educational mission.
Frequently Asked Questions:
Q: Is this specific to business schools or applicable to broader higher education?
A: While our examples focus on business schools, the frameworks apply to any graduate or professional programme looking to optimise their media strategy.
Q: Will this be recorded for my team?
A: Yes! All registered participants receive access to the recording - perfect for sharing with communications team members.
Q: Do you understand the unique challenges of academic marketing?
A: Absolutely. Our speakers have worked exclusively in higher education communications and understand constraints like limited budgets, multiple stakeholder groups, and reputation sensitivity.