Lessons From The BBC, Financial Times, Economist And QS
Four journalists turned PRs. One conversation about what higher education and business school storytelling can learn from journalism
Tuesday 17th March 2026 | 2:00pm GMT | 10:00am EST
The best media brands on the planet produce content people actually want to read. Stories that land. Narratives that build trust.
What would it mean for your university or business school if your marketing and comms teams thought like journalists?
Join four BlueSky Education consultants, all with journalism training and experience from some of the world's most respected newsrooms, for a live panel webinar where they share what higher and business education can learn from journalism.
Four careers built on getting audiences to care. One free session to help you do the same.
What You Will Take Away
- A clearer framework for what makes a story worth telling and how to spot one in your institution
- Practical tools from professional newsrooms that transfer directly to higher education and business school content
- Editorial techniques for writing that earns trust and holds attention
- A sharper eye for what your current content is missing and how to address it
- Fresh perspective from four careers built at the sharp end of global journalism
Meet the Panel
A Multimedia Journalism graduate, Kerry began her career as a journalist at the BBC before moving into higher education communications, first at the University of Warwick, ranked among the world's top 20 universities by employer reputation, and then joining BlueSky. She is widely recognised across the graduate management education sector as a leading authority on communications strategy, with more than a decade of experience advising prestigious institutions including Imperial, Bocconi, HEC Paris, McGill Desautels, St. Gallen and LSE.
Katie completed her degree in Multimedia Journalism and jumped into the newsroom at the Financial Times, giving her an insight into one of the world's most influential business publications and how they decide what makes the cut. At BlueSky, she channels that knowledge into driving strategic media coverage for clients including the University of Cologne, EHL Hospitality Business School and Aalto University, ensuring her clients are heard in publications that matter.
An NCTJ-qualified journalist with a first-class degree from the University of Sheffield, Stephanie has since written on comms for PR Week and business education for The Economist, one of the publications she also helps clients target as COO of BlueSky Education. With an exceptional track record across global tier-one media including the BBC, Financial Times and Forbes, she has managed communications for some of the world's most prestigious institutions, from Oxford Saïd to INSEAD. She also contributes some of the most-read blogs for EFMD.
Chloë spent four years as Content Editor at QS, the world's largest international higher education network, producing over 400 articles spanning rankings, applications, mental health, and careers. NCTJ-qualified with a Level 5 Diploma in Journalism and a BA in Economics, she brings sharp editorial instincts and deep sector knowledge to crafting press releases, pitches, and content strategies that ensure her clients stand apart in a crowded space.
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Why BlueSky Education?
Founded by the S of QS Quacquarelli Symonds, publishers of the QS World University Rankings and organisers of global MBA, master's and undergraduate events, BlueSky Education specialises in communications for business schools and higher education institutions. Our team has worked with leading business schools globally, understanding the unique challenges of academic marketing - from ranking considerations and accreditation impacts to the delicate balance between commercial goals and educational mission.
Frequently Asked Questions:
Q: Is this specific to business schools or applicable to broader higher education?
A: While our examples focus on business schools, the frameworks apply to any graduate or professional programme looking to optimise their media strategy.
Q: Will this be recorded for my team?
A: Yes! All registered participants receive access to the recording - perfect for sharing with communications team members.