GEO And The Future Of Visibility: Why Media Coverage Matters More Than Ever For Universities
Discover how Generative Engine Optimisation (GEO) is reshaping digital visibility and why your institution needs to be part of the conversation.
Tuesday 24th February 2026, 1.30pm UK Time
AI tools like ChatGPT, Gemini and Claude are becoming trusted sources of information for millions. From prospective students to journalists and corporate partners, people are turning to AI for answers. But what happens when those answers don’t include your institution?
In this webinar, we’ll explore how GEO is changing the way information is surfaced online, and why media coverage, credibility and clarity are now essential to being seen.
What You’ll Learn:
- What GEO is and why it matters for universities and business schools
- How AI tools are influencing decision-making in education and beyond
- Why traditional SEO is no longer enough
- The role of media coverage, press mentions and user-generated content in AI visibility
- Practical steps to improve your institution’s presence in AI-driven search results
Why It’s Relevant to You:
Whether you're promoting MBA programmes, academic research or international partnerships, your audience is increasingly relying on AI to guide their choices. GEO offers a new frontier for visibility.
Who Should Attend:
- Communications and marketing teams at universities and business schools
- PR professionals working in higher education
- Anyone responsible for digital strategy, brand visibility or student recruitment
Speakers:
Stephanie Mullins-Wiles and Jennifer Wright, from BlueSky Education, the global PR and communications specialists for the higher education sector. With deep expertise in media strategy and visibility, they’ll share actionable insights on how institutions can thrive in the age of AI.
Register Now
Why BlueSky Education?
Founded by the S of QS Quacquarelli Symonds, publishers of the QS World University Rankings and organisers of global MBA, master's and undergraduate events, BlueSky Education specialises in communications for business schools and higher education institutions. Our team has worked with leading business schools globally, understanding the unique challenges of academic marketing - from ranking considerations and accreditation impacts to the delicate balance between commercial goals and educational mission.
Frequently Asked Questions:
Q: Is this specific to business schools or applicable to broader higher education?
A: While our examples focus on business schools, the frameworks apply to any graduate or professional programme looking to optimise their media strategy.
Q: Will this be recorded for my team?
A: Yes! All registered participants receive access to the recording - perfect for sharing with communications team members.
Q: Do you understand the unique challenges of academic marketing?
A: Absolutely. Our speakers have worked exclusively in higher education communications and understand constraints like limited budgets, multiple stakeholder groups, and reputation sensitivity.