Trends And Opportunities In Business Education Media Coverage

Education market insights report

Though covid-19 has had an impact on virtually every single industry, and every single person’s working lives, it has made very little change to the relationship between PRs and journalists. There are of course less in-person meetings or use of office phones, however the ways in which journalists want to work with academics and PRs and the effectiveness and efficiency of these relationships remains the same.

So, what do journalist value and look for from academics?