Coverage in March for BlueSky Education clients was anchored by themes of women in leadership and business education. The beginning of the month saw International Women’s Day take centre stage, with coverage highlighting the important work on gender representation in business schools and wider thought leadership. It reinforced the need to not only recognise the fantastic work of women on a single day, but to continue championing women and addressing gender balance all year round.

Alongside this, and amid growing geopolitical tensions in the Middle East, our clients were also able to provide timely academic insight and expert commentary on conversations around a four-day working week, to questions of trust in moments of crisis. Coverage also continued to explore innovation, contributing meaningful perspectives to wider public debate in times of uncertainty.

International Women’s Day Coverage

Multiple BlueSky Education clients featured in a Poets&Quants’ International Women’s Day feature. It celebrated the amazing female experts we work with but also highlighted the ongoing imbalance between women filling business schools and their underrepresentation in senior leadership roles. The piece reinforces wider discussions that are needed around gender equality in business education and the need for progress in leadership across global institutions.

Corvinus University of Budapest

For Corvinus University of Budapest, a recent study was featured in The European. It revealed that Instagram users are more likely to support influencers who show remorse and accept responsibility after a scandal, while denial tends to trigger stronger backlash. The coverage positions Corvinus’ research as timely and at the forefront of conversations on public interest and general understanding of human interact and react with one another.

INSEAD

BlueSky Education placed commentary from INSEAD in the Financial Times, contributing to a conversation on how couples can navigate new money dynamics with a growing number of women out-earning their male partners. This places INSEAD as a leading voice in exploring social and economic relationships, particularly in everyday discussions and norms in finances and gender roles in modern society.

Rabat Business School

Rabat Business School featured as a case study for an AACSB Insights article exploring the critical role of Africa’s business schools. We placed the school as a standout case study, highlighting its leadership in new innovation, talent development and the institutional impact across Africa. The coverage reinforces Rabat Business School’s position at the forefront in shaping the future of African business education and its growing influence on the global stage.

emlyon Business School

A new research study by emlyon Business School was featured in a Forbes piece on why employees should avoid “putting on a brave face” at work, as it can lead to burnout. The coverage highlights how authentically expressing emotion is healthier for emotional workplace cultures. This positions emlyon Business School at the forefront of research into leadership and sustainable workplace behaviour.

Vlerick Business School

We placed Vlerick Business School in the Financial Times in a feature which explored why athletes are increasingly choosing online MBAs. The article highlighted Dries Van Meirhaeghe, coaching staff at football club RWDM Brussels, who has opted to study at Vlerick. This highlights the school’s evolving thinking from the school on leadership and innovation. The piece reflects a broader shift in how business schools are expected to respond directly to changing societal and professional demands.

Looking ahead

March’s coverage ensured our clients remained relevant, present and influential across key global conversations. Whether that be timely discussions on geopolitical tensions to broader discussions of business education and leadership, our clients are able to contribute to the conversations with fresh and insightful expertise.

This reflects the meaningful impact BlueSky Education has in helping amplify our clients, with continued opportunities to drive influential conversations as we head into the summer months.

For media support for your institution, contact BlueSky Education today.