With a warm summer suffusing the British air, our team at BlueSky Education was able to channel this heat into a superhot wave of global hits for our clients from India to the US and beyond. Read on to see the stunning effects of a close collaboration between PR and higher education.
AI has been fundamentally reshaping – everything – but also the way students are learning at business school. In Business Because, students ranging from Rotterdam School of Management to Porto Business School discuss the pros and cons of using AI in their academic assignments, and how AI is shaping biz ed. It even covers as far as Nazarbayev University Graduate School of Business, which has recently introduced an ‘AI Jockey’ appearing live on a second screen next to the lecturer’s slides. On the same theme, but this time in QS Insights, AACSB talked all things mind and machine.
In Newsweek, Aurélien Colson, the academic co-director of the ESSEC Institute for Geopolitics & Business, tackled the Russia-Ukraine war, saying that Trump had given Putin a green light to continue waging war in Ukraine for 50 more days. Pushan Dutt, professor of economics and political Science at INSEAD, said, given Trump's previous pledges to end the war within 24 hours of taking office, that any of his statements must be taken with a hefty pinch of salt.
ESSEC also appeared in Forbes, on the EU and US’s colossal trade deal. As well as in Boards vs CEOs in the Financial Times, to name but a few of the school’s hits this fine month.
In the Telegraph, Winnie Jiang, an assistant professor of organisational behaviour at business school INSEAD, commented on the pros and cons of flexible working arrangements leading to an “infinite workday” or the more structured 9-5.
Lotanna Emediegwu, an economics lecturer at Manchester Metropolitan University, commented that prolonged devastating conflict in the Middle East could drive up energy bills, in the Times.
The spirit of entrepreneurship was shown to be alive at Emlyon Business School in Poets and Quants, in a piece also picked up by Yahoo!
Poets & Quants also pronounced MBA candidate Ekaterina Panteleeva, of Durham University as of its “2025 Best & Brightest”.
Research by Lotta Harju, professor of work and organizational psychology at Emlyon Business School, was written about in Forbes, in a piece offering sage advice on what to do when you like your company, but you’re bored at work.
In the Financial Times, we learn that Emlyon Business School is partnering with the AI firm Mistral, which is headquartered in Paris. The school chose Mistral AI “because [they] share the ambition of technological sovereignty and digital autonomy in France and Europe, which are essential for the continent’s economic and strategic development, but also to defend the ethics associated with these technologies,” in the words of Nicolas Pejout, director of strategy and development at the school.
LSE IDEAS was in China Daily on the 25th China-European Union Summit, commenting on future collaboration between the country and the bloc, along with NEOMA Business School. LSE Ideas were also commenting on the China-EU relationship in CNCB. And again in Newsweek offering salient notes on why Trump’s relationship with the EU is changing.
In Fast Company, Imperial Business School spoke about Gmail’s new subscriptions tool in an age of increasing speed.
This is just a tiny slice of the coverage BlueSky Education clients received over the scorching month of July.
