Lucy enjoys writing, weaving facts and insights together with creativity and flair. She identifies the newsworthy aspects of detailed reports and research papers, pinpoints the editorial angles from key senior leaders that will resonate with target audiences, and crafts compelling narratives. She achieves her clients’ high expectations with these skills by creating excellent press releases and pitches, attracting the attention of key reporters. Her valuable relationships with members of the press are continuously growing and evolving.

As an enthusiastic lover of pop culture, Lucy has a keen eye for trends across the current zeitgeist in both the UK and globally. She knows the impact they have on the media landscape and how to tap into those trends in an authentic, effective manner.

With her fundamental respect of deadlines, training in tracking and reporting press hits, and competent use of PR tools, Lucy is a real asset to those she works with. She is organised, confident and a team player.

Lucy is also the co-founder and social media manager of ‘Confidence in Every Step’, a campaign that helps to establish safety for women in running. It’s a passion project that also engages her skills in strategic messaging, digital outreach, and advocacy.