We crafted a clear, accessible narrative with a provocative headline and supporting commentary from Hult’s Dean of Undergraduate Programs, Martin Boehm. This combination of hard data and expert insight helped position Hult at the centre, leading the global conversation about education, skills, and the future of work.

The survey press release has delivered significant media impact for Hult, with over 35 recorded articles and counting, even 6 months on. This coverage has generated more than 340,000 views and reached a combined publication audience of 192 million.

This level of exposure demonstrates the strength of the story and strengthens Hult’s standing as an influential voice in the global discourse on business education and workforce preparedness.

The story was picked up across HR trade press, education outlets, business media, and even international publications, ensuring both reach and longevity. Coverage included Business Insider, Forbes, HR Daily Advisor, Employer News, Carta Capital and many others across North America, Europe, and Asia. It also sparked viral social engagement, including a TikTok video with significant traction.

The breadth of the coverage ensured that Hult was not only visible to prospective students and employers, but also placed firmly within wider debates on graduate employability, AI, and the future of education. By positioning Hult as a thought leader on these critical issues, the press release delivered both strong media outcomes and strategic institutional value.