What does it actually take to get a journalist at Euronews interested in your story? For PR and communications professionals working in universities, business schools, think tanks and policy organisations, Euronews offers rare access to a truly pan‑European audience. But pitching a newsroom that thinks in data, comparisons and cross-border relevance requires a very particular approach.
In this live, interview‑format webinar, we sit down with Inês Pereira, Journalist at Euronews, to unpack how one of Europe’s most influential broadcasters decides which stories make the cut — and how communicators can engage with it more effectively.
Euronews reaches audiences across the continent, and Inês plays a central role in shaping its data-led journalism. She produces Europe in Motion, the network’s most‑read programme, which compares key statistics across EU countries and uses engaging visuals to show how European policies affect people’s daily lives. Fluent in Portuguese and English, and currently based in Brussels, Inês brings a genuinely European perspective to stories that travel across borders.
Before joining Euronews, Inês worked as a video journalist at The Independent in London, covering major international stories including the death of Queen Elizabeth II, the war in Ukraine, the Israel–Hamas conflict, national elections, Web Summit, and the global climate movement Fridays for Future. She is also a regular contributor to Portuguese public service broadcaster RTP.
In this session, Inês will cover:
- How Euronews thinks about stories with cross‑border relevance
- What makes a pitch work for a data‑led programme like Europe in Motion
- How research, reports and statistics can be turned into compelling visual stories
- Common mistakes communicators make when pitching international broadcasters
- How to approach Euronews journalists — and how follow‑ups should (and shouldn’t) work
- The European policy themes and data trends most likely to shape coverage in the months ahead
Who is this for?
This webinar is designed for communications and PR professionals working within:
- Universities and higher education institutions
- Business schools and management education providers
- Think tanks and policy research organisations
- Public affairs and government relations teams
- Research, insight and data communications roles
Whether you’re promoting new research, positioning academic experts, or trying to reach audiences beyond a single national media market, this session will give you practical insight into how Euronews works — and how to work with it more effectively.
Consider this webinar a preview of the type of insights you can expect and more at BlueSky Media Connect Brussels.
