Universities and business schools have increased their focus on corporate social responsibility (CSR) as demand increases on businesses to become more socially responsible. CSR is even one of the criteria considered in the Financial Times Global MBA Rankings now, covering topics around responsible business, ethics, and sustainability.
As a leading public relations organisation for universities and business schools and as a employer, CSR is important to us. We see CSR as a self-regulating business model that helps us to be socially accountable — to ourselves and our employees, to our clients, and to the community. We’re committed to ethical and sustainable business practices. This means we take account of our social, economic and environmental impact.
By practicing corporate social responsibility, following the guidance provided by ISO 26000, we are confident that we are operating in ways that enhance society and the environment, instead of contributing negatively to them.
Community involvement and development
Pro Bono Work
BlueSky Education has developed a dedicated service to provide pro bono PR support as part of our ‘give something back’ project.
After Typhoon Haiyan devastated areas across the Philippines, a project headed up by MBA students from The National University of Singapore (NUS) set to restore clean water to those worst hit. We thought this was a project worthy of publicity and so offered our support pro bono. The NUS initiative has since featured in a wide range of media across the world, including The Atlantic’s City Lab and The Times of India.
We continue to offer a free day and a half of our time per month for a period of six months, aiming to improve the lives of disadvantaged people anywhere around the globe, it could be a social enterprise, educational programme, or humanitarian undertaking. We’ll provide strategic communications advice and secure coverage in international media to help make the venture as effective as possible. To apply, please make your case in 500 words or less and email us at prcompetiton@bluesky‐pr.com. We’ll need to know the school and programme of study too.
Awards
For a number of years we have been judges for the Association of MBAs (AMBA) Social Entrepreneurship Awards, including the Business School Impact on Community and Society Award.
Charity
We take part in a number of charitable events throughout the year including coffee mornings, bake sales, donating Christmas toys for under privileged children. And we regularly support the good causes that are close to the hearts of our clients, from children's hospitals to cancer charities.
Human rights
We aim to create a workplace that encourages diversity and equal opportunities for all. We actively encourage professional development through our CIPR membership and support employee health and wellbeing.
Labour practices
We aim to treat all our employees fairly and ethically.
Anti-slavery policy
BlueSky has a zero-tolerance approach to slavery and is committed to preventing acts of slavery and human trafficking from occurring within both its business and supply chain, and imposes those same high standards on its contractors, suppliers and business partners.
The environment
We’re committed to reducing our direct impact on the environment by actively managing our waste, emissions and consumption of natural resources.
Fair operating practices
We aim to maintain fair operating practices by complying with laws and regulations, and conduct transparent and fair corporate activities with a strong commitment to ethical behaviour.
Consumer issues
We are dedicated to ensuring the satisfaction of our clients.