AI Visibility Webinar

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Register for the webinar and you will receive the full AI Visibility Report as soon as it publishes on 30th November, ahead of the session, along with your joining link.

The full report, sent on publication on 30th November
Live Q&A with the BlueSky Education team
A recording afterwards if you cannot attend live

When a prospective applicant asks ChatGPT which business school to choose, does it mention yours? And where does its answer come from?

AI chatbots are fast becoming where applicants decide which schools to consider, and the answers are built from sources you may not be watching. Over five months we logged 1,500 answers across the five leading models to see exactly how business education is sourced and presented. In this session the BlueSky Education team walks through what we found and, more importantly, what it means for your PR and communications.

A preview of the findings

Original data from the report

1,500

AI answers logged across the five leading models

80.2%

of sources on the broadest question were earned media, not schools' own websites

sources carried more than 60% of every citation we logged

The full report has the detail, including which outlets carry the most weight. Register to receive it on publication.

In this session we will cover

What our study of 1,500 AI answers found about how business schools show up
Why the specialist education press now outweighs the general business press in AI answers
How earned coverage gets your school named before an applicant is even looking
What AI actually cites when it talks about rankings, and how to shape it
How answers differ across ChatGPT, Claude, Gemini, Grok and DeepSeek
The practical next steps to improve your school's AI visibility

Who is this for?

Deans and senior leaders
University and business school communications directors
Education marketing and student recruitment teams
Rankings and reputation leads
PR and content teams in higher education

If you are responsible for how your institution is seen, and increasingly for how it is described by AI, this session is for you.

Meet your speakers

Alexandre Lopez

Senior Account Manager

Jennifer Wright

Marketing Director

Stephanie Mullins-Wiles

Chief Operating Officer

Why BlueSky Education?

BlueSky Education is a specialist PR and communications consultancy for universities and business schools. We work with many of the world's leading institutions, and our focus is visibility with meaning: coverage, engagement and reputation that support applications and institutional goals, measured by what moves the needle rather than vanity metrics.

Frequently asked questions

When do I get the report?

The report publishes on 30th November. Register and we will send it to you as soon as it is live, ahead of the webinar that afternoon.

What format is the session?

A panel discussion with the BlueSky Education team, walking through the report's findings, followed by live audience Q&A.

Who should attend?

Anyone responsible for the visibility, reputation or marketing of a university or business school, from deans and comms directors to marketing, PR and rankings teams.

How much does it cost?

It is free. Register and we will send you the full report and the joining link.

Can I watch it later?

Yes. Register and we will share the recording afterwards, even if you cannot join live.

Want to grow your school's visibility?

Talk to us about what the findings mean for your institution, and how to act on them.

+44 (0) 1582 790700 · experts@bluesky-pr.com