February was another fast-moving month for us at BlueSky Education. Ongoing geopolitical tensions continued economic recalibration across major markets, and intensifying debates around climate resilience and workplace productivity kept international media focused on leadership and long-term strategy. Against this backdrop of uncertainty and transition, our business schools were not passive observers; they were active contributors to the conversation. Across Europe, Africa and Asia, our client institutions provided data, analysis and thought leadership that helped shape reporting in some of the world’s most influential publications.
Starting off the month, NEOMA Business School was featured in The Economist within an excellent piece exploring the case for workplace inefficiency. Inclusion in such a globally respected publication signals strong academic credibility and ensures NEOMA’s research is reaching senior executives, policymakers and international business leaders shaping workplace strategy.
Saïd Business School at the University of Oxford provided expert insight to the European continent’s largest news network Euronews on the environmental and financial impact of artificial snow at the 2026 Winter Olympics. The insight linked climate economics with business decision-making. The coverage is valuable not only for its large pan-European audience but also for demonstrating how business school expertise applies directly to real-world sustainability challenges affecting industries from tourism to finance.
INSEAD contributed expertise to The Times in a feature examining the “hidden jobs market” and the role of networks in career progression. The placement reinforces INSEAD’s authority in leadership development and career strategy, while reaching a highly influential UK business readership engaged in hiring, executive mobility and enterprise growth.
GMAC was cited in Handelsblatt as part of a feature exploring why increasing numbers of students are choosing to pursue MBAs and master’s degrees in India. As the global authority on graduate management education data, GMAC’s inclusion in a large German national publication, it strengthened the article’s analytical depth while positioning the organisation as an essential voice in conversations about shifting study destinations and global talent flows.
Rabat Business School featured in a dedicated Poets&Quants interview, featuring their Dean Nicolas Arnaud, examining how African institutions are capitalising on shifting global student flows. The piece positioned Rabat as an ambitious, internationally minded school seizing a moment of geopolitical and mobility change. Coverage in an industry leading outlet like Poets&Quants is particularly valuable, reinforcing credibility among globally mobile applicants and sector decision-makers.
Trinity Business School also appeared in a Poets&Quants interview with Dean Laurent Muzellec, exploring why American students are increasingly looking to Dublin for business education. The feature positions Trinity as a globally competitive European alternative at a time of shifting transatlantic dynamics, while reinforcing Dublin’s growing appeal as a study and business hub.
Adam Smith Business School at the University of Glasgow secured coverage in the Financial Times Business School Insider Newsletter and The Scotsman about their newly appointed Dean Wendy Loretto, bringing institutional recognition to a wide and influential readership. Appearing in both an international financial publication and a leading national newspaper strengthens the school’s profile across policy, business and regional audiences, reinforcing its academic authority and practical relevance.
Durham University Business School Dean Kieran Fernandes featured in a profile piece in QS Insights Magazine. As a publication closely followed by prospective students and sector professionals, the coverage supports Durham’s international brand positioning and strengthens visibility within key recruitment markets. Shining a light on senior leadership in industry-leading publications not only elevates the school’s reputation, but also reinforces credibility, strategic direction and global ambition at a time when strong institutional leadership is under increasing scrutiny.
Taken together, February’s coverage highlights the growing role of business schools as authoritative voices in global debate. Whether addressing talent migration, sustainability economics, leadership networks or workplace innovation, our schools are consistently positioned where insight matters most. In a crowded and fast-moving news environment, this level of visibility demonstrates not only the strength of their research and leadership, but the value of strategic, timely PR in ensuring their expertise informs conversations at the highest level.
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