December 2025 closed out the year against a backdrop of major global developments, from continued geopolitical instability and ongoing conflicts to renewed volatility in global markets and intensifying debates around the regulation and governance of artificial intelligence. Climate-related events once again dominated headlines, while political shifts across Europe and the US signalled further uncertainty heading into 2026. Together, these moments reinforced the extent to which economic resilience, technological literacy and global leadership are now inseparable from wider societal challenges.
Against this context, business higher education remained firmly in the spotlight. Schools and universities featured prominently in international media conversations around AI, sustainability, leadership and the future of work, with expert academic insight helping to shape public debate. December’s coverage reflects a sector that is increasingly outward-facing, policy-relevant and globally engaged and highlights the growing role of strategic PR in ensuring business schools are visible, credible and influential at moments when expert commentary matters most.
Starting off the month strong Saïd Business School at the University of Oxford, University College Dublin, Mannheim Business School and Corvinus University all featured in this Forbes piece, offering expert insight into OpenAI’s recent leadership changes, using the moment to unpack what internal governance shifts reveal about the company’s long-term strategic direction. The commentary positioned our client institutions at the centre of global conversations around AI leadership, organisational power structures and the future trajectory of frontier technologies.
emlyon appeared across multiple international outlets, including this Times article which covers recent news in careers, employment and the workplace. emlyon also featured in several articles globally, as they do annually, on Japan’s festive traditions of eating KFC at Christmas. This shows that some coverage is evergreen, and our client schools benefit from their earned PR year in year out.
Rabat Business School was highlighted in The Times of India as part of a feature on unexpected study destinations for Indian students. The coverage reinforced Rabat’s growing international profile and positioned the school as an emerging hub for globally minded students seeking high-quality business education beyond traditional Western markets.
beVisioneers featured in Poets&Quants with thought leadership arguing that “flourishing” not just outcomes or employability should be the benchmark for entrepreneurial education. The piece positioned the fellowship at the forefront of values-driven innovation, sustainability and human-centred leadership development, whilst offering an alternative approach to viewing success in a top-tier publication.
Hult received strong visibility across AACSB Insights and Poets&Quants, highlighting both institutional leadership developments and the launch of three new undergraduate business programmes. Together, the coverage reinforced Hult’s emphasis on global education, programme innovation and responsiveness to shifting student and employer expectations.
Mannheim Business School featured in the Financial Times within a wider analysis of Europe’s leading management education institutions. The coverage highlighted Mannheim’s academic strength and international standing, reinforcing its position among the continent’s most respected business schools.
LSE IDEAS contributed expert geopolitical analysis across multiple international publications including: The Independent, The UK Times and Yahoo News examining rising domestic pressure on Russia’s economy amid the war in Ukraine. The repeated pickup across outlets underlined LSE’s authority in global political economy and its ability to shape public understanding of complex international crises.
Vlerick Business School appeared in The Banker, an FT magazine with expert commentary on various banks business strategy. The coverage positioned Vlerick as a trusted voice on executive decision-making as well in a publication trusted and read by many of the UK’s top industry professionals.
Taken together, December’s coverage demonstrates the breadth and depth of business education’s contribution to global discourse, from frontier technologies and geopolitical risk to sustainability, leadership and cultural insight. As 2025 drew to a close, our client institutions consistently appeared where authoritative, credible expertise was most needed, reinforcing the value of proactive, well-placed PR. Heading into 2026, this visibility positions business schools not just as centres of learning, but as essential contributors to public debate, policy discussion and global decision-making at a time of continued uncertainty.
For media support for your institution, contact BlueSky Education today.