Summer is coming to a close, but amidst the quietness in parts of the higher education sector, with faculty and students enjoying time off, BlueSky Education has been busy securing compelling media coverage.
The summer has given the perfect opportunity for our clients to discuss leadership and management in preparation for the oncoming academic year, as well as the continuous rise of artificial intelligence and the effect that it is having, and it seems, will continue to have.
Empathy is becoming a crucial soft skill for leaders to have, and we ensured that Forbes highlighted four strategies to build a more empathetic team, featuring our clients; the Stoneygate Centre for Empathic Healthcare, César Ritz Colleges, Adam Smith Business School, and Bocconi University. The timing for this piece is perfect for managers, leaders, and bosses returning to work, allowing them to reflect on empathy and ensure this skill is prominent in organisations.
Empathy isn’t just needed in leadership, but in healthcare, too. Based on recent research by The Stoneygate Centre for Empathic Healthcare, who made the case for compassionate healthcare organisations, we carefully curated a pitch which highlighted the importance of empathy in organisations, and what happens if leaders lack empathy. The pitch was picked up and featured in The Economist Enterprise, and shared further across their social media pages.
With students beginning their academic career, or returning to it, we used this opportunity to pitch many of our clients to Poets&Quants, one of the leading higher education publications, read by leaders, students, and alumni. They did a ‘Meet The EMBA Class Of Entrepreneurs’ post, featuring Saïd Business School at the University of Oxford, Trinity Business School, ESSEC Business School, SDA Bocconi, Imperial Business School, Mannheim Business School, INCAE Business School, INSEAD, Vlerick Business School, emlyon business school, Porto Business School, and Aalto University School of Business.
Knowing where to study is a large consideration when deciding which university to go to, however, INCAE Business School explains why Latin American students are more likely to become entrepreneurs in a QS Insights article we secured for them. In an area that is often under-represented, INCAE highlights the entrepreneurial spirit that Latin America has, and how universities need to prioritise practical skills and networking.
Rabat Business School also featured in the MBA International Business magazine, in which they discuss that global business education often isn’t global at all. With the landscape changing, business schools need to adapt alongside it. We helped to position Rabat Business School as a leader in adopting to these new challenges, where they share tips and approaches for other institutions to follow.
Artificial intelligence remains a buzz word, and with so many higher education institutions researching and discussing AI, it’s crucial we make our clients stand out from the crowd. Recently, many AI agents went rogue and hacked websites. We used this opportunity to write a pitch which was relevant to the recent issues from AI by featuring expertise from Aalto University School of Business. This was featured in Vogue Business, a highly influential business publication.
With some AI having issues, we focused on Durham University Business School, who believe the finance sector needs its own AI rulebook. This was pitched to Fintech Global, who featured their expertise. Additionally, Durham were also featured in The European about how banks face calls for bans on ‘dangerous’ AI. With these hits, Durham University Business School are building a reputable name in having valuable insights into artificial intelligence.
Many employees use the summer to take much-needed time off, allowing them to return to work with a clean state and fresh start. We used this time of year to showcase our clients with their expertise regarding the workplace and the issues that often arise.
The gender division is still prominent in many areas of society, and Durham University Business School and the University of Cologne WiSo Faculty explored this in The Times, as they examined how the division of domestic labour affects family finances and relationships.
Durham University Business School often investigate the workplace and HR, which we used to secure them a piece in The European, where they looked at how women form tighter workplace friendships than men.
Workplaces were a common topic this month, as is often the case, as Manchester Metropolitan University Business School shared their knowledge into how shared parental leave is not a perk, and rather, it’s a workplace culture issue. We pitched this to People Management, who share the latest news into HR, business, and the workplace. It’s the perfect publication to help raise awareness into such a topic.
Additionally, we secured ESSEC Business School a place in the HR.com newsletter about the silent tax on women when receiving feedback in the workplace, and how women often respond negatively to this feedback, as well as what can be done.
For impactful media support like this for your institution, contact BlueSky Education today.